Reaching your intended audience is one of, if not the most important parts of getting a communication out. I will identify four different methods to reach an intended audience, and I will describe them and give examples of the method use. Another area of concern when getting your message to the indented audience is your budget. I will provide three different budget strategies a health educator could use when implementing a health communication plan. Now let’s get to the first method used to reach an intended audience. The first method in reaching your intended audience is with Media Literacy, is the ability to access, analyze, evaluate and create media. (media literacy Project, n.d.) By understanding media literacy communicators can create messages geared to the intended audience’s point of view. An example of this would be using social media to get your communication out on a platform that is being more utilized by today’s youth.
Next I will talk to you about another method, advertising. (NPIN, n.d.) Advertising is used to increase the awareness and support of a product, service or behavior. (NPIN, n.d.) Advertising is essential to reaching your intended audience, because if you don’t advertise, people won’t see or hear your message. An example of advertising to get your message to its intended audience would be how the National Campaign to Prevent Teen Pregnancy got their communication out with advertising. They sponsored an annual event across the country designed to reach teens online. They partnered with popular teen sites for this one day and got an interactive internet based activity that combined searching for health information and taking an interactive quiz. (KFF, 2006) By utilizing this type of advertising the Campaign was able to reach their intended audience.
The Essay on Types of Advertising Media
As we noted in Managing the Advertising Campaign tutorial, selection of the media outlet through which an ad will be presented has important implications for the success of a promotion. Each outlet possesses unique characteristics though not all outlet are equally effective for all advertisers. Thus, choosing the right media can be a time consuming process requiring the marketer to balance the ...
Let’s move onto another method for reaching your target audience. Entertainment Education is a method that uses entertainment to educate the population on promoting health or eliminating counter health messages. (NPIN, n.d.) There have been many successful Entertainment Education accomplishments over the years. Some examples would be MTV’s HIV/AIDS day during World AIDS Day or Lifetime Movie Networks movie about Traumatic Brain Injuries. Now we will move onto my final method, Partnership Development. Partnership Development partners with profit, nonprofit, or government organizations to use their influence, credibility and resources to support a program or issue. (NPIN, n.d.) A great example of this would be Revere CARES Coalition in Revere MA. They work at reducing substance abuse among young people and building a safer, healthier community.
They are partnered with the city government, Police, Fire, Social Services, North Suffolk Mental Health, YMCA and many more community members. (Partners, n.d.) Now that I have giving all these methods that can be used to reach your intended audience, let move onto budgeting strategies. There are many different budgeting strategies a health educator could use when implementing a health communication plan. Working with partners who can add their own resources to your own will allow you to have a larger budget to work with. Use cheaper resources buy utilizing volunteers like health communication specialists who will work pro bono, retired professionals or even college students who need to have volunteer credit hours.
Another avenue in budgeting strategies would be to save time and money by modeling your program after other similar programs that were successful. As you can see budgeting for your health communication can vary in strategy. Now I will wrap this conversation on health communication up. I identified four different methods to reach an intended audience, and I described them and gave examples of the method used. Another area of concern when getting your message to an indented audience is your budget; I provided three different budgeting strategies a health educator could use when implementing a health communication plan. Health communication plans have many moving parts and if done correctly can have a strong impact on your intended audience.
The Research paper on Marketing – Positioning And Communication Strategy
Q1: WHAT IS THE DECISION-MAKING PROCESS FOR METABICAL? WHO IS INVOLVED IN THE PROCESS? Consumer research over the years has shown that shoppers often follow a relatively common shopping behavior for product purchase. In theory, a shopper is said to go through the following five stages as a process. In reality, sometimes the steps may be switched around or even left out, as not all consumers are by ...
References
Media Literacy Project. (n.d.).
What is Media Literacy, Retrieved June 23, 2014 from http://medialiteracyproject.org/learn/media-literacy Kaiser Family Foundation. (2006).
New Media and the Future of Public Service Advertising, Retrieved June 23, 2014 from http://kff.org/other/new-media-and-the-future-of-public/ NPIN. (n.d.).
Social Marketing and Education Campaigns, Retrieved June 23 from http://www.cdcnpin.org/scripts/campaign/strategy.asp Partners Healthcare. (n.d.).
Community programs, Retrieved June 23 from http://www.partners.org/About/Philanthropy/Commitment-To-Giving/Community-Programs.aspx
