Benckiser was founded by Johann A. Benckiser in 1823. It is a business derived from industrial chemicals. Over years of development through innovations and various acquisitions, Reckitt Benckiser (RB) is now a world leader in household, health and personal care. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about one third of net revenue comes from innovations launched in the prior 3 years.
It has a strong portfolio led by 19 global powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French’s, and they account for 69% of net revenue. The company operates through eight business segments: fabric care, surface care, health and personal care, home care, dishwashing, pharmaceutical, food, and other household. More than 75% of net revenues in 2007 were generated by brands that are either leading in the market or ranked second in their markets.
In the fabric treatment section, Vanish leads the fabric segment globally so does Calgon in the water softeners segment and Lysol and Harpic brands in lavatory care segment. Furthermore, Dettol, Veet and Strepsils are the number one brand in antiseptic personal care products, depilatory products and throat tablet segment respectively while Nurofen, an analgesic, ranks second in Europe. Also, Clearasil is ranked as the number two anti-acne treatment worldwide. The company’s Air Wick is ranked second in the air care segment worldwide.
The Term Paper on How the United States of America will respond to German Cars
German cars are famous worldwide for their luxury, durability, innovation, exoticism and sophistication in terms of design and production. Whatever they make is perceived of high value in terms of money and exhibits high cultural values of the Germans. Over the decades the German philosophy of management is structured in such a way that it bring out an element of extremely reliable quality and ...
This strong portfolio of brands significantly fuels the revenues and profitability of the company. In terms of management structure, it is organized in such a way that there are three areas in the world: Europe, which includes Eastern Europe and Turkey; the Americas—North America plus Australia and New Zealand, which are very similar markets; and are called the “developing markets,” the rest of Asia (excluding Australia and New Zealand), Africa and Latin America. Each of these areas has a head of business, and below them are regional directors who run the specific regions.
They, in turn, work alongside a category development organization, which is responsible for making sure that brand strategies are developed and implemented, as well as for developing a pipeline of new products for these brands. They work with the marketing and R&D departments to make sure the right communications strategies in place 2. supply chain Management at RB 2. 1. Overview RB’s supply chain and logistics is a global perspective and has about 41 production facilities worldwide including countries from Europe to North America, Africa to New Zealand.
The company has a wide range of wide-range policies and procedures to protect their supply chain, Code of Business Conduct, reputation and Manufacturing standard. 3. Supply Chain Improvement Initiatives of Reckitt Benckiser (RB) Management According to the RB’s Annual Report and Financial Statements 2011, RB believes its culture and passion for its people (RB employees) are its greatest competitive advantage. The people are entrepreneurial, innovative, internationally diverse, dynamic and driven by a strong sense of ownership.
RB continues to attract best management talents; retaining them by investing on the ‘performance oriented remuneration policy’ which paid managers for excellent performance. RB has 25 formal training modules for middle management and Top 400 international managers (T400).
The Essay on Management For Information Systems
MANAGEMENT FOR INFORMATION SYSTEMS Today there are a lot of current trends and challenges in information management. The digital world is the linking of people, decisions, tasks and processes via computers and computers with other computers. Cyberspace represents the real time transmitting and sharing of text, voice, graphics, video and the like over a variety of computer-based networks. ...
During 2011, the Group ran over 80 courses on these modules, training over 652 people. At RB, Management is international and is trained through rotation in international postings both in countries and in the Group’s central functions. Succession planning is a critical management discipline and is reviewed annually (at least) by the full Board and the Executive Committee.
RB closely monitors the Top 400 international managers (T400).
The T400 being a multi-national management team reduced the added complexity of managing work in different languages, currencies and different political and legal systems thus giving a competitive edge over other companies. Technology Technology plays a major role in improving the efficiency of Supply Chain Systems. It helps organisations to better manage their supply chains, as supply chain management applications built on technology platforms enhances the ability of organisations to integrate their processes through collaborative information sharing and planning (Charles et al.
, 2001; Kalakota and Robinson, 2001).
Some of the technologies RB used to improve their supply chain in recent years include: 1. Implementation of Microsoft Windows Server TM 2003 Enterprise Edition with Active Directory This was done to simplify the complex IT infrastructure and introduce a centralized management system. RB has operations in 60 countries, sales in 180 countries and annual net revenue in excess of ? 3billion (US. $5. 8billion).
RB was formerly using a Microsoft Windows NT Server 4. 0 Operating System through 96 domains and 720 servers.
Approximately 9000 clients were spread throughout the domains and each one was managed with its own unique set of common rules and procedure. Through the investment in Microsoft windows server 2003 enterprise edition, they were able to reduce the number of domain to 3 and servers to 627. This helped in creating a central network system and provided a good and robust environment for managing RB’s operations this because many of its application drive critical processes such as placing orders and providing real-time in response for production and shipment of goods. 2. Xtrim
The Essay on Value Chain and Supply Chain Article Analysis Paper
Value Chain and Supply Chain Analysis Value Chain and Supply Chain Analysis Global value chain is described as activities companies use to bring out a product and share its conception from the beginning to the end. Design, production, marketing, distribution, and customer support are activities included in this process. The production of goods and services are value chain activities that are found ...
Xtrim optimization system is software which offers solutions for advanced planning and scheduling. This helped RB in cost saving. Another such cost saving program called the ‘Squeeze 50’ was also used by them. These programs helped push RB’s operating margins up 0. 8 percent to 13. 4 percent in the year 2003. 3. The Xpress-MP Operational data of procurement, manufacturing, warehousing and distribution were collected and an optimization model was created using Xpress-MP software. The model basically demonstrated how costs could be reduced for a given supply chain configuration.
This software helped the senior management at RB to analyse the potential impact of changes in risk free environment save up to ten percent annually 4. Reverse Engineering For the past few years, RB has been using a method of re-engineering in making, packaging and distributing their products. The company has been working with its partners across the supply chain finding way of consuming less energy, both directly and in the materials and packaging used to make its products. It has been reported that 25% of RB’s manufacturing energy use already comes from more sustainable sources such as highly efficient or renewable energy (http://www.
rb. com/carbon20/how-we-will-achieve-it) Outsourcing To improve its on-time delivery performance, RB outsourced its transportation to Ryder in North America. Ryder transports raw materials into the manufacturing plants and finished goods from these plants to the logistics centre and then to the customer (Edge, a Ryder system Inc, publication).
Investments RB and other world’s largest the world’s largest food, beverage and consumer product manufacturers came together and created an open, standards-based industry-led marketplace (transora. com) that delivers breakthrough value to all participants in the consumer value chain.
This business arena helped improved areas like procurement in the supply chain by providing services such as auction/reverse auction capabilities, vendor catalogs, strategic sourcing and of course e-procurement for both direct and indirect materials. Shared Transportation To reduce the environmental impact and cost of product transport RB decided to combine truck journeys with other companies, so that there were no ‘empty running’ of truck on both inward and outward leg of the journey. They even contracted third-parties to combine ‘less than a truck load’ shipments together. Recommendations Focus on sustainability
The Research paper on ESTABLISH THE IMPACT OF SUPPLY CHAINS ON PURCHASING AND SUPPLIES IN AN ORGANIZATION
... of information, transportation, inventory, warehousing, material handling, and packaging. The operating responsibility of supply chain is ... multinational companies is transaction costs and internalization. According to the internalization approach multinational companies arise because companies ... study seeks to establish the impact of supply chains on purchasing and supplies in an organization 1.3.2 ...
In relation to SCM, sustainability according to UN Global Impact, 2010 “is the management of environmental, social and economic impacts and the encouragement of good governance practices, throughout the lifecycles of goods and services”. A major approach to this challenge is collaboration with companies in terms of physical logistics such as shared transportation and physical infrastructures. Even though RB has started practicing this especially in the aspect of transportation, it is strongly recommended that, more effort should be put into this approach so to be able to operate a sustainable supply chain.
Increase in logistics cost Lambert, 1998 defined logistics as the aspect of SCM that handles the planning, implementation and control of the efficient forward and reverse flow including storage of goods, services and related information between point of origin and consumption. Increase in its cost is mainly due to transportation cost and inventory therefore RB should focus and invest more in shared transporting system as well as outsourcing to third-party companies that may be able to provide cheaper services.
