Objectives:
1)To identify the shoppers expectation towards service quality of electronic retail stores in Bangalore. 2)To find out whether demographic variables influences the expectations of service quality of Electronic Retail Stores. 3)To find out whether Inter-personal relationship has influence on customers expectations of sevice quality of the Electronic Stores. 4)To know whether after sales service has impact on customers expectation towards the stores. 5)To see whether policy of the stores has impact on customers expectation.
Hypothesis:
H1: Gender does influence the shoppers expectations the retail service quality of the electronic retail store. H0: Gender does not influence the shoppers expectations of the retail service quality of the electronic retail store. H2: Physical facilities of the store has impact on expectations of shoppers towards the retail service quality. H0: Physical facilities of the store does not have impact on expectations of shoppers towards the retail service quality. H3:The facility of store discount or membership card provided by store affect the retail quality expectation of the shoppers. H0: The facility of store discount or membership card provided by store does not affect the retail quality expectation of the shoppers.
Research Methodology:
For this study the data used will be primary data and it will be collected by questionnaire,one will be prepared to be given to the retail stores and other to the shoppers that is customer.The sample size for this study is 300,out of which 100 will be from retail stores and 200 will be from shoppers that is the customers. The tools used for analysis of data will be simple percentage method,factor analysis and correlation.
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