Depending on the time of day and day of week, the abiding time at checkout varies. In order to maintain and manage the variety of store customers and staff availability during this time, a flexible self-checkout line should be considered. To meet this challenge, these self-checkout lines offer a convertible lane. It can function as a self-checkout lane or as a traditional, fully assisted cashier lane. The transformation is done in just a few simple steps, leaving the time to choose the most useful form based on customer population and store labor. With the flexibility to convert a self-checkout lane to a cashier-assisted lane, self-checkout can help manage customer service at any time.
This is the benefit of self-service and cashier assistance in one checkout lane. While in self-checkout mode, the terminal helps eliminate long checkout lines by offering the consumer a fast, easy way to check out. For times when business is hectic and another cashier lane is needed, self-checkout can be quickly converted to a traditional cashier-assisted checkout.
When the store gets busy, it only takes a matter of minutes to transforms the lane into a traditional checkout line. During the process of changing the lane, the scanner and cashier display rotate to face the cashier, the set-aside shelf rotates to serve as an additional countertop for the customers, the customer interface becomes the customer display, and the cashier switches the software from self-checkout mode to cashier mode. It is just that easy.
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THE FUTURE OF RETAIL TECHNOLOGY CHECKOUT
It is knowledgeable why retailers would be skeptical over self-services in grocery stores, which include lack of floor space, the ability to lower labor cost, and the concerns of consumer acceptance and usage, but this has changed with the future of technology. The permutation of self-checkout technology now gives the retailer opportunities to reduce labor intendment, and it also orchestrates the front-end operations to offer state of the art customer service to the consumer
Self- checkout allows retailers to save space and it easily fits into the store’s existing layout. Five self-serve lanes can accommodate the floor space of only two conventional lanes. Cash balancing and reporting for each station remains the same as it was before the device was installed.
A cashier, just like any other lane in the store, operates the cashier-assisted mode. The terminal runs the same point-of-sale application as the rest of the devices, therefore reducing the training needed for a cashier to learn how to operate the lane.
While allowing a cashier to assist customers while continuing to monitor other lanes, the employee has the unique feature of a handheld movable attendant workstation. There is also a full range of payment options including automatic check authorization and processing, and online service diagnostics.
Cashiers will always have jobs, but while self-checkout is becoming more and more popular, it is more known and becoming well accepted by consumers. Self-checkout systems installed in stores is used by 8 to 15 percent of customers. According to customer surveys, 80 percent of users rate the self-checkout units “excellent” or “very good” for service. One-third said that the fact that a store has self-checkout could influence their decision to shop there.
Two factors are driving the increasing use of self-checkout in retail operations:
1) Improved customer service
2) labor shortages
The number-one complaint from shoppers is long waits in line and though a store has multiple checkout lanes, the customer may find only a few cashiers working. By choosing the self-checkout, the store can cultivate customer service for everyone. Not only do the people using the self-service line feel they are getting out of the store more quickly, but the people in the traditional checkout lanes have a 20 percent less waiting time because of the self-serve lanes.
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The self-checkout systems of today are also effortless to operate. With the features of color touch screens, the transferred-base lane systems look, and are controlled just like the conventional lanes. Systems that are simple to use are most likely used more frequently. The retailers get benefits from the customer’s usage by driving additional labor savings. With the advances in technology, the self-checkout is the one product today that offers retailers the opportunity to considerably reduce labor costs and speed checkout time all at once.
DATA FROM THREE RESEARCH STUDIES
• One third of the consumers chose the store based on self-checkout availability
• More than 50% actually used the self checkout system with 20% using it exclusively
• 89% describe it as faster, easier and more convenient than conventional lanes
• Over 80% of none users say that the availability of self-checkout actually improves their overall shopping experience because it gets them out of the store faster.
HOW IT WORKS
Located in a special checkout lane in the store, the self-checkout system consists of an automated teller machine (ATM), barcode scanner, weighing scale, and check stand. Consumers scan their own products and bag them, without any assistance from a cashier. Then the customer inserts cash, a credit card, or debit card to pay for their goods. A cashier is located near the checkout line to answer any questions and help with the confusion of coupons, checks, food stamps, or gift certificates. For a security check, the self-checkout system has a surveillance camera installed over the lane to confirm that each product is properly scanned or if there are any problems with the machine.
