Angelica Leyva Laura Horton- DePass English 1020 September 19, 2012 Breaking All the Rules Sand between my toes and enjoying some sun while gathered around with a group of friends is what I call, a definition of a great time. The ad Tampax Pearl from Seventeen magazines sells the product through the use of rhetorical fallacies logos, ethos, and pathos. There are six fallacies, and throughout the magazine they are represented by the text, the women in the white bikini, and the beach: false cause, hasty generalization, non sequitur, and appeal to ignorance, false authority, and bandwagon.
In the background are the sounds of waves clashing against one another, the sun beginning to lower, and the scent of a bonfire. The game of limbo used as an entertainment to influence laughter, and competition spread to one another. The layout also is represented as entertainment to ones eye, daring you to find out the product that is being sold. Your eyes are automatically are drawn to the women that appears directly in the center of the ad wearing a white bikini, and apparently is bending over backwards in an unnatural method. At a moment like THIS I don’t care if my tampons came in a little black box. I just want ‘em to work. ” This is a quote that is located right above the blonde, exaggerating at the game of limbo. From the quote above, the word “this” is what catches your attention first because it is capitalized and in a different font, which made me re-read the statement. As the glow of the sun distracts me to all the brunettes that surround the center of attention I then notice the beach. The product being sold is the last thing I became aware of.
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The layout makes one want to buy the product merely because it doesn’t remind you of being on their period, it does a good job of distracting ones thoughts from the seven days, making you think that that’s how their tampons work as well. A visual of the box, Tampax Pearl, is located on the bottom of the advertisement along with another statement. “Tampax Pearl with cleanguard protects BETTER than u by kotex. ” Doesn’t make much sense but automatically kotex is not the way to go if women want their tampons to work, according to this advertisement. This simple text represents hasty generalization.
The fact is everyone comes in different shapes and sizes. Every woman experiences their period in dissimilar ways. Why is this best? Hasty generalization is shown by the little evidence proving that Tampax Pearl works just by disregarding another kind of tampon. This fallacy is also persuaded by the multiple women on the beach in their bathing suits. The typical teen would wonder if “this is it” that by buying these tampons they have finally discovered a tampon that breaks all the rules of being on your period. The woman, the center of attention, represents both false cause and appeal to ignorance.
False cause was shown in two different ways throughout this ad. I would say happiness is the most challenging obstacle within the seven days. Knowing that “it’s that time of the month” doesn’t make me want to have a beach party. This ad is influencing women to buy these tampons assuming that the best time will be while on their menstrual cycle. There is a stereotype claiming that blonde girls have the most fun. Tampax Pearl placed there advertisement in Seventeen magazine to connect with their readers, teens, by including beauty and popularity as a necessity while being on your period because they intend every woman to be similar.
Showing how much trust they have in their product which is depending on the women having the ability to bend over backwards. This ad reassures you if you buy their product you will look like that, and be like that. Appeal to ignorance has its way of drawing people in from the beginning, to show something that is unbelievable. The blonde woman in the white bikini is playing limbo, and the way she is bent all the way back is unreal, making one ask, ‘how? ’ I am not able to tell if her gravity is true because it cannot be disproved.
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This idea makes you just want to buy the product simply because of how mind-boggling it truly is. The beach and the crowd scene are what represent the most fallacies in this advertisement; non sequitor, bandwagon, and false authority. Envision having the time of your life with your closest friends, playing limbo, making a bonfire while on the beach. Does anything listed above sound like anything to do with Tampax Pearl? This is where non sequitur jumps in. While you are looking through the magazine this ad drew me in by the layout, and the different activities going on.
I never would have thought that the point of the ad was to sell tampons. The way that they persuade one to buy their product is by being tricky; distracting one with all these extra happenings. Bandwagon was used in this advertisement specifically by all the people that are in involved in this ad. The way that most products are sold is by the people that use them, and if satisfied by them, then they spread the word among their friends. Envision having blood drip down your leg while wearing a tampon that you were so “confident” in.
It would be such an embarrassment if an incident like that happened while one was around a group of friends. Who would ever want a friend to go through such an embarrassing moment? Obviously, what this ad is stating is that a lot of people are using these tampons, so there is no reason to worry you can buy them because you can trust them. False authority was used by the blonde wearing a white bathing suit and a group of friends trying to sell the product by having a beach party. They are not experts on specifically Tampax Pearl.
The way that this fallacy is trying to influence its audience is by using an unqualified person to convince you that you must use them. They are placing too much trust in their tampons assuming that I could wear a white bathing suit, which symbolizes how confident she is about her tampons making the audience want to buy this product to be as confident as the unauthorized person. Is that all it takes to persuade somebody into buying any product? Being brain washed by a simple layout on a magazine using rhetorical fallacies, opening your mind to something new.
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People are supposed to fall for at least one out of the six fallacies that are used in this ad. Remember back to when you first looked at this ad, and what fallacy you fell for. There are so many different kinds of tampons out there. Some would say that they reached an agreement that they found their one and only, but then others would say that they are still on the lookout for theirs. Who knows what Tampax Pearl has in mind for their next experiment to try to persuade one into buying their product.
