Rip Curl has gone from a garage enterprise established by two Victorian surfers into a global business which now employs over 1500 people, with factory outlets all over the world. Rip Curl is a major Australian manufacturer started by two surfers in Torquay producing surfboards from their garden shed, but the business only started to grow when they made the logical step of manufacturing wetsuits. Today Rip Curl produces not only surf gear but also apparel, sunglasses, watches, footwear and backpacks. Rip Curl has become one of the largest board wear brands in Australia, Europe and South America and is growing rapidly in North America.
Along the way there have been significant mileposts to do with their exportation of products, position, legal structure and market. In 1970 they decided to begin production of wetsuits, concentrating to add diving technology into a wetsuit suitable for surfing . In that same year the world surfing title was held in Australia. The International surfers wore Rip Curl wetsuits, and were fond of them; as they aided them in performing well. The professional Surfers ordered them to be sent overseas. This started the overseas demand. In 1979, they exported products to America. Two years later in 1981, a rip curl factory was opened in California.
In 1990 Rip Curl made under licenses in USA, Brazil, France, and Japan. 10 years later 2000 rip Curl firmly established internationally in Australia, Europe and USA. To wider there market, Rip curl made the decision of introducing waterproof watches, as they were at a high demand in 1987. This was an in house design. Subsequently, various surf wear was introduced and then snow gear. Rip Curl had broadened its market and was very successful. Rip Curl factories opened in the developing countries, as the labour is cheaper, but other factors were quality, timely delivery, scale, and geographical convenience.
The Essay on Rip Curl Wetsuit Design Key
Rip curl assignment! Two Australian surfers started rip Curl in 1969, at Bells Beach. They first designed surfboards, but then soon moved into wetsuits designs. They were wetsuit 'designed ... better and fit their market better. Over the past 41 years, Rip curl has expanded to a multi million-dollar company, exporting to ...
As Rip Curl’s popularity grew, Counterfeiting became a massive problem, especially in Asia, where most of the products were manufactured. They tried to stop this issue, but as most companies find out, it is impossible to stamp out. Even though it is impossible to stamp out, Rip Curl lobbies governments to tighten legislation and patents to protect name designs. A decision that has stayed the same since the start-up of Rip Curl is keeping it as a private company. Competitors such as billabong and quicksilver becoming public companies have raised the bar.
They now have more money, resources, managers, and more aggressive with more investors. But nevertheless Rip Curl has maintained a private company as they have an advantage as they don’t have to post their financial situation (capital), but they can look at competitors as they are a public company and they post information for the stock market. These events and decisions have contributed to Rip Curl becoming a worldwide enterprise. Therefore they have defiantly gone from a back garage business into a successful global company, as they are at the forefront of research, development and technology in surfing.
