Economic Assessment and relevance: The current US Economy operates in a very competitive global environment where ideas spread with the speed of light by the click of a mouse. It is a well-known fact is that the USA is the country that spends the most on the research and development that as a result keeps it on top of the world economically, politically, militarily and technologically, with a large pool of triumphant ideas. Having democracy as its system, and free market as its regulating forces, the West (primarily the USA) has been faced with the cut-throat competition for the available resources, national recognition, affluence and ultimately even survival. It is the west that encourages not only superior quality (it is not longer a competitive advantage because almost all firms provide good quality) but also vivid image, famous brand, reliable service, and colorful package. Yet it is the thousands of employed image-makers, brand-creators, and service people that work across the clock in order to benefit their companies and to create more wealth for themselves. Ultimately, it is the sales people who bring money into the organization.
It is no wonder, why many companies call the sale people producers, because no matter how good the product is, it is the sale people who have to follow the eight abovementioned steps and use all their communication skills to decide the customer on the given product. As an example of this idea lets view the Coke Company and the way it operates in order to have the idea regarding the career prospect of sales managers. The Coca-Cola is loved around the globe its brand makers, and marketers create a customized image for each of the regions Coca-Cola works, while it is also the western brands that strive to implant the ideas of value in the minds of customers around the world, and I believe often succeed to the point of wiping out local brands and industries. It is no wonder that the world knows only about the western newest technologies and ideas, because besides developing something, the harsh competitive market conditions and picky customers require extensive marketing campaigns to be launched to share the information and possibly attract someone to the given idea and service. That is why the companies in the USA like Coke spend billions of dollars on the global marketing campaigns to assure an adequate coverage. To the best of my knowledge, the Coca Cola Company operates in more than 90 countries around the globe dealing on a daily basis with clients who have different customs and habits and speak different languages.
The Term Paper on Brand Equity to Customer Loyalty
... companies have weathered previous recessions. Many customers still desire to buy these brands and the strong brand image will help increase sales ... Fitch is a brand name which people felt strongly about; it has international brand awareness and brand association. The brand is perceived as ... certainly contain these three elements. Tully (1994) supports the idea that it is relatively easy to form a “ ...
That is why it constantly employs the local labor force for the sales positions, while also teaching them the Western selling practices to benefit from the clash of the two cultures. The point I mentioned Coke is the fact that we live in the global environment with the various international companies entering different countries in search of higher revenues, more sales, and greater markets. The USA represents the worlds largest single market for most of the consumer goods, while at the same time being the worlds healthiest economy, and strongest economic, political, and military power. The US dollar is a reserve currency and is universal. Despite the economic decline during the summer of 2002, the USA still is the most promising country for both investors and companies. If during the crisis, downsizing occurs, the most common positions to be eliminated are the labor force not connected to sales, for the fact that any company relies on sales for its survival.
The Business plan on Toshiba Global Market
... company is still a major force in the business world. Strengths 1. Reputation 2. Innovative 3. Global market ... can increase their market position in current markets. By joining with other similar companies, they are reducing ... that can be used to increase sales in growing market places, the results could be ... greater. By being established in various countries throughout the world, they are able to market ...
Thus, in my personal opinion, the major US trends are to increase efficiency and at the same time establish global presence by increasing the amount of outlets and internet commerce portals. From all those trends in globalization, US domestic stability that attracts foreign companies into the country, it is the sales people who benefit, because the demand for this position is constantly growing (Maxam, 2001).
In conclusion, I would like to say that the sales manager has the greatest prospects in the organization for the good personal qualities necessary to remain on the given position. A Sales manager is a wiz of human psychology and the buying habits of customers. He / she knows well what the customer expects and what the company should do at any given moment. Besides the fact that the global economy of today only increases the number of sales people because each company strives to conquer more international markets and desperately needs sales people for achieving this goal, it is the great written and oral communication skills that also make former sales managers great executives and directors and thus also add up to the prospects of this position on the global labor market..
