It has formed partnerships with recognised brands such as Nestle and Pepsi It also holds regular promotional campaigns targeted at children and adults and uses these alliances to offer packages during these campaigns Source: IBEF Organization Yum! , the world’s largest restaurant company that owns chains like Pizza Hut, KFC and Taco Bell in India, is doling out more food at existing prices to woo consumers in these times of economic slowdown. Source: DNA Article, October 2013
In order to boost sales via online and mobile phone channels, Pizza Hut has been offering special discounts and customised offers. It is also planning to introduce two new items in the menu in the next two months. Also, consumers can expect more value offers going ahead, said Razdan (Mr Sanjiv Razdan, Brand GM, Pizza Hut Delivery India).
Source: DNA Article, October 2013 Budget Allocated: Rs 9Cr Expected ROI: Rs 85 Cr Various Consumer Sales Promotion Pizza Hut is focusing on More for Same techniqueof Sales Promotion in India Suggested Consumer Sales Promotion Technique:
Just for You” Scheme ?A specialized discount and menu for Senior Citizens In-store Activity & Events Birthdays Contests Slot Machine • Send special • An open question to • A slot machine can be put coupons/discounts for loyal customers on their special occasions • Conduct birthday parties for kids including invitations and return gifts • This presents an opportunity to generate new customers • Celebrating birthdays within the store for visiting customers with complementary gifts visitors at the store about how they would like their pizza (designing topics, sauces and flavors) • The top 5 can be put to vote through various social networking sites • The winning flavour will be introduced in the Pizza Hut Menu for a week and the winner will get vouchers as prizes along with Pizza Hut merchandize in the store • All customers will get one round at it • Whoever gets three pizzas together, wins a Pizza Jackpot with a complementary pizza/beverage • This will generate customer delight
The Business plan on Pizza Hut 5
... this may increases their sales. Beside that’s, pizza hut has targeted upscale products and a downscale consumer base, this will attract customer who are more ... taste. Self-design pizza service can help Pizza Hut maintain the existing customer to continue visit to the store and choosing the pizza that suitable with ...
