SWOT analysis shows strengths, weaknesses, opportunities and threats. This sample SWOT analysis for David Jones can provide a competitive advantage.
Strengths
Real Estate is A Strength of David Jones(Has over 200 retail stores in France and Luxembourg)- David Jones
Unique Products – David Jones
Brand Name – David Jones(since 1838 )
Domestic Market
Store locations as Low risk and high value locations
Weaknesses
-competitive market (Mayer .Woolworths. Coles Group .Wesfarmers)
-investments in research and development
Limited global penetration
Opportunities
-income level is at a constant increase
-venture capital
-new products and services
-new acquisitions
-growing demand
Threats
-global economy
-tax changes
-unexpected problems
-growing competition and lower profitability
SWOT Analysis
Strength
1.Strong domestic presence in Australian market in fashion, electricity and food products
2. Variety of products offered
3.Store locations as Low risk and high value locations
4. Has over 200 retail stores in France and Luxembourg
Weakness
1. Due to many options available, brand switching is high and low brand loyalty
2. Limited global penetration
Opportunity
The Term Paper on Henry David Thoreau, Less is More, and Fenway Park
Henry David Thoreau, one of America’s most well-known New Englanders, would most probably be disappointed with recent proposals to dismantle Fenway Park in order to construct a more profitable baseball park. The past two decades have witnessed a pervasive sports trend in which professional sports franchises have sought to maximize revenues by abandoning or tearing down old stadiums in order to ...
1. Entering into pharmaceutical business
2. Leveraging on brand name David Jones to enter into other product line extension
Threats
1.Increasing domestic competition as new brands coming constantly
2. High brand switching by customers means limited brand loyalty
