Samsung group a very well-known Korean business group, all of us know Samsung, and its products specially the Galaxy mobile phones for our days. Samsung group runs many different business, subsidiaries all over the world such as Samsung Electronics (the world’s largest information technology company), Samsung Heavy Industries, Samsung Engineering, Samsung C&T, Samsung Life Insurance, Samsung Everland, Samsung Techwin, Cheil Worldwide (the world’s 16th-largest advertising agency), but we will not talk about all of them, we will talk about Samsung electronics company only. CITATION Sam134 \l 1033 (Samsung#Subsidiaries_and_affiliates) Samsung electronics’ the world 9th valuable brand, established in 1038 by its founder Byung Chull Lee, in Taegu, Korea. At the start of the company were in the business area of trade export, selling dried fish, vegetables, and fruits to Manchuria and Beijing.
Samsung Electric Industries established as industry Samsung Group in 1969 in Suwon, South Korea. Its early products were electronic and electrical appliances including televisions, calculators, refrigerators, air conditioners, and washing machines. Kwon Oh-Hyun (the CEO& vice chairman of Samsung Company), today runs one of the largest electronic companies in the world. CITATION his132 \l 1033 (history06.html) CITATION sam \l 1033 (samsung-electronics/ )Samsung Electronics, overview: Samsung electronics Company manufactures a lot of product such as consumer electronics, IT and mobile communication, device solution, semiconductors, home appliance and medical equipment’s.
The Essay on Samsung Electronics Company: Global Marketing Operations
Samsung Electronics Company, created in 1969, was first considered as a low-cost third-tier commodity brand with a little product differentiation. By exploring marketing strategies, market research and analysis, Samsung has easily change into a major player in the electronic products and home appliances market. The company has climbed up the rank in the past decade and was in 2003 at the 25th ...
It run’s many subsidiaries across the world, with a number of 235,866 employee around the globe, in Surrey, Moscow, Dubai, New Delhi, Beijing, Japan, Singapore, North America, Latin America and Africa; the main office or the headquarter is located in Suwon, Gyeonggi Province, South Korea. Samsung Electronics, the South Korean company has made a huge number in revenues in this year 2013, which reached $187.85B with increase by 12% in sales since the last year, moreover the assets increased by 11% and the market capitalization reached 174.39B.
