Every day people flip through magazines. Some read every page to enhance their knowledge of the surrounding world, while others are just going through looking at the ads. Many do not think twice about what is being said or expressed through the words and pictures. If people did, however, they would see the truth. We tend to base our product purchases on one simple idea: company advertisements and how they persuade us into buying their products. All product advertisements are formatted around the idea of making sure their product is noticeable to the public and available to be purchased.
Such is the case with Sarah Michaels, a bath and body company. They have multiple ads that showoff their product as being the best. They claim that their product as being the best. They claim that their product is the perfect gift for someone.
Or easier said, their product is the best out there. They also believe that this merchandise will increase friendships. With thoughts on their products, Sarah Michaels believes that this is the best choice for people to buy. The ad is not just a picture or a word that says, “this is the best, buy this.” It is actually made up of different types of evidence. One type of evidence of this is the visual details of the ad itself, minus the product. The first thing people would notice is that the whole ad is in black and white, except for the product.
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Using this style of advertisement is very creative because it makes the gift stand out ten times more than if the entirety of the ad was in color. It was wintertime, most likely around Christmas, because there is a door in the background that has a Christmas bow on it. The ad was also placed in the November issue of Glamour. The product consists of multiple bath and body lotions, body wash, shower gel, and bath sponges in the gift box. They are all on display together in a very well-presented fashion. The bright colors are very eye-catching.
There is also a little picture frame in the box that has a picture of the two girls in the ad in it. This puts a very strong emotional grasp on the reader because it may make them recall their friends. Another detail of the ad is the two teenage girls sitting on a bench. They are smiling and it almost looks like they are laughing. This keeps the tone of the advertisement light and fun. The two girls seem to have different styles in the way that one has curly hard and the other has straight hair, however they look the about the same age.
This helps to show that it does not matter what type of person someone is, the product is still the best for him or her. Showing the two girls in the manner hits directly to almost all females. If the woman likes other women or values female relationships, the ad can make the reader relate the warm nature to her friends. This most likely would not work if there were males in the ad trying to sell the product to women.
There is actually a lot more going on in the ad with the written words. Friendship is mentioned in fairly large letters, actually the largest size used in the ad. Gift-wrapped is also mentioned in this fashion. This is showing how friendship can easily be given with just a gift-wrapped present. The ad flat out says, “Give Sarah Michaels.” It plain and simple shows that this is what one should give to others.
There is a part of the ad that mentions having “more styles.” This suggests that if the reader does not like the product shown, then there are plenty more to choose from. It also relays the message that Sarah Michaels has more styles than its competitors. In fairly small letters, the second smallest on the page, is the website address. The fact that the website is on the page shows that this not the only product that they sell, people can go tot the website and see more and purchase other products.
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It is an easy access and a good tactic to show off all the other products and scents that they have. Considering that there are so few words used there is a lot to be said about this product. The audience of the advertisement are teenagers primarily or women in their early twenties. Because the gifts are in a boxed and gift-wrapped, it suggests that the giver can give the gift without having to worry about the little details. As a culture, friendship, relationships, and happiness are valued. Society believes that women should be close, like sisters.
It is cliche that the finer things in life make life better. Christmas is a time for sharing, giving, remembering, laughing, friends, and happiness. This ad covers all of these actions. There are good and bad consequences that go along with this ad.
A good thing that may come out of this is that there might be closer friendships. It will be easier to give gifts with this product. A negative action that may come about is the fact that people will have to spend money on something that they really do not need. The ad makes it seem like friendships can easily be bought. These three facts about the ad also help to make up the evidence that once again supports the famous claim of almost all advertisements: this product is the best. One can assume that if he or she gives Sarah Michaels’ as a gift, then it will be the best one available.
These prepared gifts are fun and convenient to give during the holidays. Friends will automatically enjoy them. Sarah Michaels may be seen as the perfect gift because it is so indulgent. It is something that is not needed, but friends will love it if they have it. It can also be assumed that good friends give these gifts. Most people believe that friends deserve the best no matter what it is.
Even though this ad was out of a magazine, there are still concepts for those ads that are on the radio, billboards, and television. Magazines are seen by many people everyday, and most look through the same magazine multiple times. By seeing the ad over and over, like Sarah Michaels, it is able to subconsciously persuade people into buying the products. The companies out there have one concept in mind when they make the advertisements: get the product out there to be seen so people will buy it, make it look like the best and they will..
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