Introduction The aim of this report is to give an overview of market research in relation to the book “England, England.” Market Research Finding the market, collecting information and analysing the data are the main parts of market research. You have to find your target group (s) and then you have to try to find out what these potential customers want to be offered or what they are looking for. In the book, market research is done by Dr. Max, the historian, who carries out questionnaires, which he distributes in 25 countries. He mainly tries to get as much primary data as possible, as secondary data is not yet available. Additionally, he does an interview with a man, who belongs to the target group, to find out what the “average” British man knows about English History.
Place: The Isle of Wight Choosing the right place for the project, took Sir Jack’s team a very long time, however in the end they could decide on the Isle of Wight, as it is an island, as well as England, it is easily accessible by ferry or plane, it is not too big or too small, is perfectly located between England and France, there are some inhabitant, who could later be potential employees, and as it has a contract, which is not waterproof with England dating from the year 1293, as Dr. Max found out. Quality Leisure Sir Jack wants to offer quality leisure to his Prime tourists. The stay on the island should be a first-class holiday. Conclusion To open the theme park “England, England” on the Isle of Wight, Sir jack and his team used the marketing mix, as well as doing a lot of market research, to find out what his Prime customers really want..
The Research paper on Conducting Useful Market Research
Market research is the cost effective collection and analysis of information about the customer and market to support better business decisions. The key to market research is obtaining useful information, both perceptual and factual. It's important to know what the customer knows, (awareness and familiarity), what the customer thinks and values (opinions and beliefs), what the customer feels ( ...
