TERENCE SMITH: Juleyka Lantigua, 25, is managing editor of Urban Latino Magazine in New York. The bi-monthly is targeted to young, English speaking Hispanics, who have not let go of their cultural roots. JULEYKA LANTIGUA: We live in English, but we enjoy our lives in Spanish. I come to work every day and I speak in English to my fellow Latinos, but I think when we each go home, we speak to our parents and to our, you know, extended families in Spanish. There’s that duality, you know, of my nine-to-five, and then my five and beyond.
TERENCE SMITH: Here in the sprawling melting pot that is Los Angeles County, something significant is happening. Hispanics are approaching a full 50 percent of the population. Nationwide, 13 percent; with a high birthrate, continued immigration and a median age of only 26, they are more than ever an important market for television networks and advertisers. RADIO ANNOUNCER: (speaking Spanish) Buenos tarde’s amigos. Los a la radio. RADIO ANNOUNCER: (speaking Spanish) Con mas music a a qui, en planet a KT XZ.
TERENCE SMITH: Advertisers have historically reached out to U. S. Hispanics on Spanish language radio and TV, spending more than $1 billion last year on Spanish- language television alone. COMMERCIAL: (speaking Spanish) Para to do lo dem as, est a MasterCard.
The Essay on The Death Of Anna Nicole Smith
The death of Anna Nicole Smith The life of celebrity is known more for turbulent life off-camera. Anna Nicole Smith died at a South Florida hospital, on February 8, 2007. Anna Nicole Smith was a stage name for Vickie Lynn Marshall. The woman was an American model (Playboy Playmate and former Guess model), actress (the reality TV star) and celebrity. She was 39. Anna Nicole Smith was in the focus ...
TERENCE SMITH: Two contrary trends are at work here: While audiences for the big four networks have shrunk, Spanish- language television has seen double-digit growth in advertising. Revenue projections are so strong that powerhouse Univision and its smaller competitor, Telemundo, will be joined by a third Spanish language television network this year. Nonetheless, the mainstream English-language networks have been slow to reach out to the nation’s youngest and fastest- growing minority, 75 percent of whom are comfortable in English. One exception is ABC’s ‘World News Tonight,’ which now broadcasts an alternative Spanish language track. SPOKESMAN: Esta no che en ‘A Closer Look.’ TERENCE SMITH: CBS and NBC are considering doing the same. Another exception: Children’s programming on cable.
TV SHOW: Wait a minute, where are we going? Those look like gates. TERENCE SMITH: The Disney Channel, Fox Kids.
