1.Starbucks has worked hard to act ethically and responsibly. Has it done a good job communicating it efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not?
Starbucks opened up in 1971 in Seattle as the first Italian company in United States to have a coffee house for customers. The idea was to have a setting of Italian elegance, a personal treat and a social gathering spot.(Keller & Kotler,2012).
Starbuck has worked tremendously hard to store an image that it has become the most frequently visited retailer in United States with an average of 18 times a month (Kotler & Keller,2012).
Starbucks is known as a responsible company since it started its operation in 1971. It has been a leader in its social responsibility at giving back to its communities , the environment and in its ethical sourcing. “Leadership- starbucks,” (2013) indicated Starbucks has responsibilities at sharing resources with the private sector by improving community education, employment, health, housing and safety. In a similar manner Starbucks has a foundation that is dedicated to the development of young people to become extraordinary leaders, by investing in the leadership skills required for the changing global economy.(“Leadership-starbucks,”2013) Most importantly Starbucks has created jobs for across the country. Starbucks is also committed to buying and serving the highest quality coffee and only buys from responsibly grown and ethically traded companies ( “Leadeship-starbucks,”2013).
The Term Paper on Specialty Coffee Starbucks Company Market
... edge that has greatly contributed to the success of the company. Starbucks took many risks and spent capital that it really did ... market the same as they would their own. Starbucks only has dealings with companies that coincide with the mission and ethical belief ... the management team and the leadership and eagerness of Schultz. Another barrier may include the access a company has to the distribution ...
The primary reason Starbucks buys coffee this way is because it believes in doing good for future farmers and helps mitigate the impacts of climate changes for the planet. Generally speaking the Starbucks brand is doing everything which attracts customers and expands the business and provides a steady job for employees. In an effort to being a more ethically responsible company Starbucks has implemented a recycling program as a priority towards more green environment. In the book titled, Marketing Management (2012) Kotler &Keller Indicated the following: Starbucks defines a recyclable cup not by what the cup is made of but by our customers actually having access recycling services. Starbucks goal: make 100 percent of its cups recycled or reused by 2015.The firm also emphasis energy and water conservation and building green, LEED certified building around the world.
Starbucks success lies in the product and services and its relentless commitment and enlightened responsibility. Starbucks provides comprehensive healthcare for it employees including part timers and a stock purchase plan to participate in its financial success(p.649).
Initially Starbucks is a responsible company that provides quality products and services to its consumers around the world. Its effort toward the global environment and community makes consumers trust the brand, therefore allowing success for it great efforts.
2.Where does a company like Starbucks draw the line on supporting socially responsible programs? For example how much of it annual budget should go towards these programs? How much time should employees focus on them? Which programs should it support?
Starbucks is known as a vey socially responsible company because of its efforts towards community and environment. It has a vested interest in its employees, products and services and is growing rapidly because of its ethical and social responsibility. In order to understand the commitment of Starbucks, lets understand what defines social responsible programs. My own definition of corporate social responsibility is defined in one word integrity. According to Kotler & Keller (2012) the business world defines corporate social responsibility as the proper legal, ethical and social responsibility behavior of a company and its operations within society and public.
The Term Paper on Do You Think Companies Should Allow Their Employees to Use Work Computers for Their Own Purposes?
There are countless problems at the workplace. One of the main issues which people always pay attention to is employees using company's computers or equipment for their personal use. In my own opinion, employers should not allow their employees to do like this way. Let me state some reasons for my own ideas. Nowadays, employees trend to use company's computers or equipments for their personal use ...
Kotler & Keller (2012) further established the three categories of this behavior as the following: Legal Behavior- Organizations must ensure every employee knows and observes relevant laws. For example, it’s illegal for salespeople to lie to consumers or mislead them about advantages of buying a product and the company statement must match the advertising claims. And they must not disparage competitors of their products by suggesting things that are not true. Ethical Behavior- Companies must adopt and disseminate a written code of ethics, build a company tradition of ethical behavior and hold their people fully responsible for observing ethical and legal guidelines. Social Responsibility Behavior- Individuals marketers must exercise their social conscience in specific dealing with customers and stakeholders. In other words establishing a Corporate Social Responsibility report which reflects the company’s commitment for achieving its growth.(p.631).
Generally speaking employees should focus on providing a more productive and sustainable environment in an effort to promote social responsibility and protect the future of the company. It also becomes a moral responsibility for a company to allocate funds to its annual budget for the needs of corporate social responsibility. On the other hand companies are pressured from governments ,competitors, and employees to address the environmental, social, and issues such as climate change, obesity and human rights (Bonini, Timothy & Mirvis, 2009).
The Term Paper on State Farm Social Responsibility
Introduction As businesses worldwide continue to transition from production focuses to service mentalities, so has the zeitgeist of business operation. Profit-maximization goals are no longer predicated solely on selling more products or services; these goals are now also predicated on social responsibility, also called social awareness. In order to maintain its reputation as the premier insurance ...
In the final analysis we ask the question what is corporate social responsibility? According to Jane (2013) corporate social responsibility is defined as a company’s ethical responsibilities and what is really encompasses. “Several governments have been trying to make it mandatory for companies to spend at least 2% of net profits on Corporate Social Responsibility. Facing strong criticism, they gave up the effort and made the spending voluntary,”(Jane, 2013).
3.How do you measure the results of Starbucks’s socially responsible programs?
According to Kotler & Keller(2012) companies must be able to practice the concept of social responsibility through the legal, ethical and social words and actions. Starbucks measures its results based on customer perception of the company. And it delivers its responsibility to consumers in a ethical and respectful manner with positive impacts to society. The Starbucks foundation that was created in 1997 creates hope, discovery and opportunity in communities where Starbucks employees live and work. It has a literacy program for families in USA and Canada and other communities worldwide(Kotler & Keller,2012).
In an effort to help the community the Starbucks team volunteered in the after math of hurricane Katrina and also partnered in a stop the spread of HIV in Africa donating money to purchase medicine.
Generally speaking many companies have success because of the involvement in the community. Starbucks has incorporated it’s values and social cultures around the world. The idea of social responsibility is to be able to strengthen a company position and do its part at conserving the planet and help community. Starbucks has shared its responsibility through having a brand awareness, corporate accountability and employee satisfaction. Starbucks is also known for ethical sourcing with it products.
McKee (2009) indicated the following: Starbucks bought 385 million pounds of coffee in 2008. 77% of this coffee was responsibly grown and ethically traded. Starbucks have been working with Conservation International to ensure that their growers are producing in an environmentally friendly and economically sound way. Their goal is that by 2015, all of their coffee will be produced in this way. They have opened farmer support centres in Rwanda ,Costa Rica and are opening one in Ethiopia. Starbucks also have a strong community involvement in these places. They support small scale, fair trade and organic farmers. They organize loan programs for producers. And they also support the local environment in their work with the African Wildlife Foundation and Earth watch expeditions. (McKee,2009, Ethical sourcing section,para.1).
The Essay on Statement on Corporate Social Responsibility
What is CSR? Corporate social responsibility is a diverse term utilized by current business activists in order to define the relation of employers with other colleagues, with society and with the core activities of the organization that can benefice people and society in one way or other. Fundamentally, Corporate Social Responsibility has been illustrated as a commitment which organizations do ...
Lastly (“Starbucks corporation corporate,” 2007) indicated Starbucks as a corporate social responsibility is not just a program or a donation or a press release. It’s the way they do business every day. This report is one of the ways they openly and humbly share the commitment to do business responsibly. To continue to earn the privilege of being your Starbucks(“Starbucks corporation corporate,” 2007).
Kotler and Keller (2012) indicated Starbucks is a established brand that is socially responsible and provides a stellar product. Thus has growth in sales revenues.
Reference.
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Retrieved from http://www.ezinearticles.com/?Leadership—Starbucks-and-Corporate.
2. Bonini, S., Timothy, M., & Mirvis, P. (2009, July).
Valuing social responsibility programs | mckinsey & company. Retrieved from
http://www.mckinsey.com/../valuing_social_responsibility_programs
3. Jane. (2013, June 14).
Corporate social responsibility (csr) definition – what is .. Retrieved from http://www.developmentcrossing.com/profiles/blogs/corporate.
4. McKee, K. (2009, November 6).
How is star bucks socially responsible? – by kate mckee – helium. Retrieved from http://www.helium.com/items/1642201-starbucks-and-social.
5. Starbucks corporation corporate social responsibility .. (2007).
Retrieved from httop://globalassets.starbucks.com/assets/4dd6216d0fd0400f86890..
