Objectives of a Good Store Design
-Design should be consistent with retailers image and strategy -Design should positively influence consumer behavior
-Design should consider costs vs. value
-Design should be flexible
-Design should meet legal requirement
Store Layout
-Layout should entice customers to move around and shop the store -Good layouts can: increase store traffic, drive sales and build store loyalty. -If the layout is too complex- customers may find it difficult to find merchandise, become confused, frustrated and leave without buying anything. Ease of finding merchandise vs. and interesting layout
-Forcing customers to move through sections of the store
-Providing interesting design elements
-Space for customers vs. productivity
-Generate traffic through feature areas of the store
It’s A Science!
-80-90% of consumers will turn to the right when entering a store -Placing fixtures at a 45-degree angle to the entrance will encourage. -Customers to move along a fixed path exposing goods and stimulating impulse purchases -POS at or near the exit can also increase purchases
Types of Store Layout
Grid
-Long gondolas in repetitive pattern
-Easy to locate merchandise
-Limited site lines to merchandise
-Does not encourage customers to explore store
-Allows more merchandise to be displayed
-Cost efficient
-Used in grocery, discount, drug stores
The Essay on Store Early Customer Shopping
Starting the day right after Thanksgiving, everybody's mind is set on one thing: Shopping. People young and old wake up early in the morning to start their holiday shopping. Everyone is looking for the perfect gift for their family and friends. But nobody cares to think of what the employees at their favorite stores think and feel. Shoppers just come inside and turn the store upside down. As an ...
Racetrack
-Loop, with a major aisle to facilitate customer traffic with access to
stores multiple entrances Free-Form (boutique) Layout
-Fixtures and aisles arranged asymmetrically
-Pleasant relaxing ambiance doesn’t come cheap- small store experience -Inefficient use of space
-More susceptible to shoplifting- salespeople can not view adjacent spaces -Used in specialty stores
