Introduction IIResearch Design and Methodology 1. Research Design 2. Scope and Limitation III External Analysis 1. Economic Performance and Forcast 2. Political and Government Aspects 3. Environmental Factors IV Industry and Competitor Analysis 1. Industry and Market Segments i. Telecommunications Segment Categories ii. Market Size and Growth iii. Market Segment and Trends iv. Pricing v. Distribution Channels vi. Advertising and Promotion 2. Porter’s Five Forces and Competitive Analysis 3.
Competitive Profile Matrix (CPM) 4. External Factor Evaluation (EFE) Matix 5. Strategic issues based on External Factors V. Company Analysis 1. Vision Mission of the Company 2. Internal Audit 3. Mckinsey 7 S Framework 4. Strategic Issues based on Internal Factors VIStrategy Formulation 1. SWOT Matrix 2. SPACE Matrix 3. Internal-External Matrix 4. GRAND Strategy Matrix 5. Summary of Strategies 6. Quantitative Strategic Planning Matrix VII. Objectives and Strategies 1. Financial and Strategic Objectives 2. Strategy Recommendations
Financial Projections VIIIAction Plans IX Strategy Map and Balanced Scorecard XReferences XI Appendix EXECUTIVE SUMMARY INTRODUCTION Globe Telecom traces back its roots from the Robert Dollar Company, a corporation organized and existing under the laws of the state of California. The said company was given a franchise to operate in the Philippines granted by Congress Act. No. 3495. The Robert Dollar Company subsequently incorporated in the Philippines as Globe Wireless Limited and in 1934, Congress passed Act No.4150 transferring the franchise and privileges of the Robert Dollar Company to Globe Wireless Limited. Vision and Mission Statement: Vision Statement and Evaluation Globe Telecom has on short vision statement: ?”? VISION: ?? Happiest customers and employees.? ” Parameter| Yes/No | Why| Does it clealy answer the question: What do want to become? | NO| It doesn’t answer what the company wants to become. It merely gives a generic statement and more of promise statement for customer and employees alike.
The Essay on Company And Marketing Strategy Quiz
Multiple-Choice 1._____ is the task of selecting an overall company strategy for long-run survival and growth. a.Strategic market planning b.Annual market planning c.Short-term planning d.None of the above is correct Answer: (a) Difficulty (1) Page: 41 2.Adapting the firm to take advantage of opportunities in its constant changing environment is called _____. a.Long-range planning b.Short-range ...
Is it concise yet Inspirational| NO| Though concise it doesn’t give any inspiration about the company’s direction. It’s merely a commitment statement for employees and customers. | | | | Is it aspirational| No| The vision itself is more of an incomplete mission statement | | | | Does it give clear indication as to when is should be attained| NO| The vision has no timeline nor does it give a clear year when it will need to be realized| Mission Statement Analysis and Evaluation
Globe’s mission statement is: “Transform the lives of people, business and communities and through innovative solutions. ” Parameter| Yes/No | Why| Customers| NO| | | | | Products and Services| Yes| | | | | Markets| No| | | | | Technology| No| | | | | Concern for survival growth profitability| No| | | | | Philosphy| | | | | | Self Concept| | | | | | Concern for employees| | | | | | Concern for public image| | | | | | Concern for Nation Building.
