Kudler Fine Foods is a specialty food store that runs three outlets in California. Its mission is to maximize profits by giving the best quality products at competitive prices. Recently, the company has to reckon with the technology that has created several business opportunities for the company.
Changes in technology have created business opportunities for Kudler.
The American markets have varied dining and cooking experiences. Some prefer their food hot, while some do not. Some value numerous spices and seasonings, some do not. Some are health-conscious; some are not that into being health buffs. Some like trying new meals and recipes and recipes, while some stick to traditional food.
Still, there has been a study that affirms that there is an American market that buys and appreciates spices and seasoning (Mind Branch 2005).
There also trends of Americans being more health conscious, and daring in their cooking and eating habits. Also, as always, there is a trend to innovating food and this comes with innovating seasoning and spices too, whether in packaging or ingredients.
In the trends of American food consumption, Americans are becoming more and more health conscious, and want more “health” value for their food. There is a growing segment of consumers that look into the nutritional value and quality of their products. Some even tend to go for organic products. The US Department of Agriculture (USDA) supports a healthy American lifestyle, where Americans are informed of what comprises a balanced diet.
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Health has become a worldwide issue, both for developed and developing countries. In America, the more customers are becoming informed about nutrition and food choices, the more likely they are to choose healthy food over junk food.
There is a growing number of Americans that are becoming more adventurous with their cooking and dining activities (Mind Branch 2005). There are many Americans who chose to be more adventurous in their eating experiences. They want to feel that their food is something more and something better, hence they use different seasonings and spices, that resound of ethnic and regional tastes (Toops 2003).
Kudler Fine Foods and its strategic marketing come in here.
In the food industry, there is a pressure to be innovative. Kudler Fine Foods recognizes this. There must be something new and different every now and then, because customers can lose interest in original products (Hegenbart 1992). In the food business, restaurants always introduce something new in their menu.
This something new may be a new recipe, or an interesting and delicious name for an otherwise common recipe. There are so many kinds of food out there, and a variety of seasoning and spice brands. People are just looking for something new every now and them, to add zest to their eating and cooking experiences. They look for more choices, and they tend to go for the newest stuff periodically. Consumers are both looking for healthy, adventurous and innovative foods and seasonings. They are also looking for products that are offered for competitive prices.
Identify the generic strategy you think Kudler is pursuing. Why do you think this? quality management and the philosophy of continuous improvement are embodied in Kudler’s principles. Kudler Fine Foods uses customer focus and empowerment as a quality tool. It is the objective of the team to learn continuously from the customers, and the suppliers, and to work together to improve the company’s processes, services, and products. TQM has provided the framework and equipped Kudler Fine Foods with the tools to face the challenges that technology brings.
The Term Paper on Kudler Fine Foods
... what products the customers buys frequently. Also, the databases should store user interface information, since Kudler’s Fine Food is run from a website. Particularly, Kudler ... suggest special products for the customer. With the customer, purchasing products is not always about the quantity of the item; however, the quality is what ...
Kudler Fine Foods also uses the Total Management Quality strategy in their company. It is their way of ensuring their customers that what they get is indeed only the best in true customer service (Straker, 2005).
This includes the good performance capacity that is built on the following characteristics: Results orientation where excellence is dependent upon satisfying the needs of all; customer focus on the needs of current and potential customers when planning products, services and lines of action; leadership and constancy of purpose; management by process and facts since organizations perform more effectively when all inter-related activities are understood and systematically managed and decisions concerning current operations and planned improvements; and personnel development and involvement
Kudler Fine Foods is proud that they have high quality products as well as excellent after sales service and a competitive market share (Straker, 2005).
The company believes that they are heading in the right direction and operating smoothly. The variability process of the company’s quality improvement is “variability-customer satisfaction.”
Kudler is using the utilization of technology that makes a dramatic impact in its sales performance. Some of its software solutions, for instance, help improve its demand forecasting process, reduce its inventory levels and boost its customer service. This brings significant competitive pressures to other global manufacturers because the technological adoption of Heinz will surely make a negative impact on their businesses.
These technological applications facilitate all aspects of their global operations. It also integrates the whole business process. Its effects produce subsequent positive results in production, inventory and customer acceptance. Aside from efficiency and savings, technology also promotes innovations.
Based on the generic strategy you feel Kudler is pursuing, identify some tactics it should implement to realize the strategy.
One of the most important things Kudler Fine Foods considers is being competitive in the marketplace and having quality service or product delivery. It is noted that having a systematic product and service delivery gives customer satisfaction (Barbee and Bott, 1991, p. 27).
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Further, ensuring quality products and services may help the company to be recognized in this arena. The process in improving quality at its simplest level can be said to answer these two questions – ‘What is wanted?’ and ‘How do we do it?’
Alternatively, the area that has always been associated with the word quality is the area of process. From the years of the ISO 9000, to the modern day techniques such as total quality management or (TQM) as it is more commonly known, quality professionals specify, measure, improve and re-engineer processes to ensure that people get what they want (Straker, 2005, p. 65).
