Much of what we know about the world, beyond our immediate experience, comes to us through the media. Media studies gives us the tools to respond thoughtfully and critically to media content, and recognise media productions as deliberate constructions rather than windows on reality. The ‘mediated’s society in which we live, is heavily shaped by the transfer of information. Many of our values, our ideas, and our knowledge of the world come from beyond our individual daily or immediate experience, usually via the media. They play a vital role in democracy, shaping citizens’ understanding of social and political issues and functioning as gatekeepers through which issues, and events must be passed. By studying the media, and understanding the implications of mass communication, we are able to develop an understanding of how things work, how people become informed, and misinformed, and how the myths and ideologies that govern all of our lives are created and sustained.
The media are an important part of our lives for many reasons. Primarily, they help to keep us informed about current affairs, both in the world at large and on the home front. The media are a central part of our lives. Think about how much time we spend being ‘exposed’ to their product’s everyday and how many different ways it can be used. Everyday, we use the media for information and perhaps less willingly, we also accept the media as a source of persuasion, most notably through advertising. Another way in which media represents an important part of our lives is through the influence and power they hold in society.
The Term Paper on How The Mass Media Effects Teenage Girls part 1
How the mass media effects teenage girls Have you ever been fat? If you can eat everything you want to and still can hide behind the mop you are a very lucky person. Its a pity that great amount of people need to confine their food and are stick to different diets. You can ask: why these people suffer so much? Who force them to starve? Can you believe that they do such things by themselves? And ...
Although it is not always clear what influence is held or whether it is good or bad, the media are often blamed for many of the problems in today’s society, most commonly with reference to the portrayal of violence. There are a disturbingly large number of cases in which the perpetrator of a violent crime has cited a relationship to the media, and in some cases has admitted to imitating a character or scene from a film. Though the media are a prevalent part of our lives, we need to recognise that there are other influences that are as strong, or even stronger. Family, education, religion, and peer groups all help to shape our ideas, values, beliefs and behavior. Whilst it is generally accepted that Hollywood films may desensitize children to the consequences of violence, we should be careful when attempting to make correlations between exposure to media violence and imitation as it overstates the power of the image and under-estimates the role of parents. Finally, to understand the importance of the media in our everyday world, we have to recognise that first and foremost, media companies and organisations exist to make a profit.
Films and newspapers are not produced purely to entertain and inform us, they are made because the media corporations know that they will make large amounts of money. In addition to this, complex interrelationships are developing among many major media players to the extent that competitors in one market are often partners in another. This can be illustrated by the relationships among Telstra, Publishing and Broadcasting Limited and News Corporation Limited, whose core Australian businesses in the past have been telecommunications, television and magazines, and newspapers respectively. While coming from different backgrounds, these three organisations are now partners in the supply of subscription television services to Australia.
Media studies presents us with the opportunity to develop life skills which will enable us to analyse, comprehend, and act in response to increasingly complex media technologies. The idea that the modern mass media are worth critical attention has never been the exclusive property of any one academic tradition. Media studies is a relatively new academic discipline and as such, it draws the ideas and approaches it uses from many different sources. In schools, media studies is often linked to English or taught by those whose academic training was in English literature. As an academic discipline, English deals with more than just the skills of reading and writing. It engages with student’s tastes and personal responses, with the moral or ethical issues relevant to their lives, and how these are explored through forms of representation.
The Essay on Media Studies Exam Practice
Show in detail how one film demonstrates innovation of technique and originality of themeThe over riding theme in Alejandro Gonzalez Inarrito's movie Babel is the idea that we are all connected, as if we live in one large village. The techniques he employs to show this are highly innovative.Babel has an unconventional narrative which follows three different stories. These stories occur in various ...
The difference between English and media studies is not simply that one prefers to study books and the other prefers film and television. In English, the student is asked to think of a text as having a single point of origin, the author, and whilst you may contemplate other aspects of the author’s life that may have contributed their writing, you will rarely be asked to think of a literary text as a commodity. In media studies you are asked this. By thinking about texts in this way and investigating who made a film or program and why, we can see why media studies is essentially an issue of politics. All meaningful discourse about media messages must include a careful and systematic examination of the economic and political contexts in which films, TV shows, newspapers and new programs are produced. In order to understand media messages we need to better understand the ideologies and practices of the institutions behind these messages.
It is this political dimension that media students often find most satisfying and worthwhile. Learning about these processes empowers us with the ability to view the media critically and call into question the mediated representations of ‘reality’. Understanding the media and the way it reacts is especially important in society today. Everyday, interpretations of texts are made available to us in the form of mass media such as newspapers and television and it is in our interpretation of these media texts where the basis of public opinion is formed.
The Essay on Media Text
In media studies, the word ‘text’ is used to describe any media product such as TV programmes, photographs, films , either on video or in the cinema , newspaper articles , radio programmes , advertisements, video games or web pages. ‘Text’ are therefore the main point of our study in understanding how media languages create meaning. * One of the keys to understanding the meanings in the texts in ...
In summary, the study of media is a crucial tool for regulating what is said and what should not be said. It gives us the power of choice and the power to question. Its main concern is with helping us develop an informed and critical understanding of the nature of media, the techniques used, and the impact of these techniques. More specifically, it aims to increase understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. It teaches us to understand the enjoyment people derive from texts and how audiences may be manipulated and deluded by stereotypical material. It helps us to develop important critical insights, and generate questions rather than taking what we are told at face value.
Most importantly, it empowers us, its students, with the knowledge required to be active consumers and producers of the media. Words: 1, 102.
