Introducing the boutique hotel concept to Manchester, the Malmaison Hotel involved the conservation and refurbishment of the magnificent but derelict Joshua Hoyle Building, a 19th Century brick and terracotta warehouse in the centre of town. The concept for the hotel was borne out of a desire by the operator to build up a chain of classic contemporary hotels with traditional French brasseries.
The appeal of Malmaison hotels lies in the mix of traditional buildings and contemporary interiors, which offers a serious alternative to the mainstream. Following the tasteful restoration of the building, the hotel opened in April 1998. The impact on Manchester following the acquisition and development of the Joshua Hoyle Building has acted as a catalyst for the renaissance of the Piccadilly area of the city. The chain is owned by MWB Group Holdings.
Their brand premise is “Hotels that dare to be different” The group also owns the Hotel du Vin hotel brand. Malmaison had a turnover of ? 60. 271 million in 2009. [1] Malmaison hotels are located primarily in city centers and are mid-sized, operating in the “boutique/lifestyle” market. Typically the hotels have a bar, brasserie, private dining room and meeting rooms of various sizes. Some of the hotels have additional facilities such as a champagne bar and a spa and most have gyms. The chain is owned by MWB Group Holdings.
Their brand premise is “Hotels that dare to be different” The group also owns the Hotel du Vin hotel brand. Malmaison had a turnover of ? 60. 271 million in 2009. [1] Malmaison hotels are located primarily in city centers and are mid-sized, operating in the “boutique/lifestyle” market. Typically the hotels have a bar, brasserie, private dining room and meeting rooms of various sizes. Some of the hotels have additional facilities such as a champagne bar and a spa and most have gyms.
The Business plan on Group Brand Audit Project
Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a “first come, first serve” basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way, the other gps will ...
