In the article, ‘The Backtalk of Self-Generated Sketches,’ Goldschmidt discusses and talk over how we as human especially designers and artists use drawing and sketching to help us to generate ideas and also strengthening them by interpreting the ‘blacktalk’ of a sketching process. The article shows that the backtalk of a self-generated sketch gives rise to novel information that is not deducible from other types of representations. In Goldschmidt discussion, she uses examples of children to show how sketches are used to define or refine a reasonable representation and it is the childhood which inherent this ability.
Also in the article, designers are used as case studies to show how sketches are used in the early idea-generation phase of a design process. Through these case studies, Goldschmidt describes the creation of sketches and how a sketcher re-reads their sketches and develops ideas and turn into something much further. Goldschmidt cleverly used various point to support her point of views, both objectively and subjectively. By including some history of the origins of sketching, Goldschmidt gives viewer and reader and better knowledge in order to understand the development of sketching throughout the years.
She also did a great job by providing a specific example; a nine years and seven months old girl Naomi, with detail description of Naomi’s sketching to sustain her point of views. Goldschmidt addresses many good ideas and information and I’m sure that her thoughts in 2003 are still relevant today as sketching still are used by designers to generate ideas. Schon, D. 1983, ‘Design as a Reflective Conversation with the Situation’, The Reflective Practitioner: How professionals think in action, Basic Books, New York, chapter p 76-104.
The Business plan on Marketing: Idea And New Product Development
1. What techniques will you propose to CB to generate ideas that can be developed into viable concepts? There are three types of idea generation that could help into developing a viable concept: * The evolutionary idea derives from somewhere else, taking something that already exists and improves on it. (1) * Symbiotic: method of idea creation when multiple ideas are combined, using different ...
In chapter 3 ‘Design as a Reflective Conversation with the Situation,’ Schon gives us the language for understanding professional practice (design) by investigate cases particularly in architecture profession (since architecture ‘functions as prototype for design in other professions. ’) as ‘protocol study method’ in order to cleanly eloquent and clarify the action of reflection, and by analyzing the protocol, some key aspects had discovered by Schon.
Schon point out that the concept of design has broadened in the last twenty years; he recognizes that we are taking the risk of ignoring the profession specific knowledge, media, context and goals that relies within different fields. Schon introduces cases that are shared by various design professions which represent a generic design. Through these cases, Schon evaluates the situation of nowadays design field. Schon started the chapter well by giving us the language to understand professional practice, this is very important as reader may not have enough knowledge to understand Schon’s point of view.
After giving as the language, Schon set out cases for the existence of problems, mainly the loss of faith in professionals through scandals, through ill-conceived projects, through hastily-introduced technologies with unforeseen side-effects. In Schon’s example, architecture student, Petra and his subject tutor Quist’s design critiquing have been observed and discusses, drawings are also included in order to clearly demonstrating their discussion, Schon do this to give the reader a better understand about his example, however, people outside the discipline may find it difficult to understand and relate with the discussion.
The Term Paper on What is a designer?
Introduction A designer can be described as an individual who specifies the structural properties of a design object. The individual is capable of making of tangible or intangible objects. Whether designing a building or an entire urban landscape, an architectural designer must first meet a series of educational and licensing milestones to be able to do the job. They need to learn how to use ...
Overall, I think the reading remain relevant today as a pioneering attempt to explore the boundary of hard and soft thinking, the role of observation and reflection in professional practice, and the limits of academic thinking. Schon proved stimulating and informative information through arguments and his use of examples are simply and clearly described. Lawson. B. c1997 ‘Working With Others’ How Designers Think: The Design Process Demystified ,Oxford ; Boston : Architectural Press Chapter 15 pages 260-285
In the reading ‘Design with Other,’ Bryan Lawson examine and discuss how designers work as teams instead of an individual in many cases and also in many actual design projects. Bryan Lawson, a university professor, registered architect and psychologist, tries to summarize his various researches and experiment works with design and designers, both professionals and students, through his forty years of industry experience. He uses various examples for the various topics he covered in the chapter.
Through these examples, Lawson walks the reader through the stages of design and clarifying the processes involved in order to explain how and why designer should work as team. While I support Lawson’s views that designers should not work individually but rather work with teams, I think that the reading is very difficult to read since it is written in an academic manner, this makes the reading hard to understand and hence the reader may not fully understand Lawson’s point of view and what he really try to express.
Also, I think Lawson approaches the subject more from the perspective of an architect, which lead to the reading not being entirely applicable to other disciplines. Overall, I’m sure that Lawson’s thoughts in 1997 are still relevant today as many designer works with teams, Lawson’s unique viewpoint provides beneficial knowledge that will help the reader in all aspects of the design profession.
