Increasing number of claims for a brand may result in disbelief in the marketplace. Positioning – is defining a point in the consumers’ mind about what you do and who you are. Positioning is a very important tool in determining competitive strategies. Every aspect of product, price, place, & promotion must support the chosen positioning strategy. Examples, Mercedes promotes great engineering, Crest toothpaste constantly promotes its anti-cavity protection. – If two or more companies position themselves as the best o the same benefit, then double benefit positioning may be necessary.
supply chain Strategy – Consists of developing a long-term plan for determining how to best utilize the resources of the organization to implement and support the firm’s long-term business or corporate strategy. Should be consistent with the overall organization’s strategy and the firm’s competitive priorities. Business or Corporate strategy – Provides vision, establishes future goals, and keeps the organization moving in the right direction consistent with the company’s mission. Defines how the company is going to get there. 3) Three paragraphs on ERP- what we are trying to accomplish Enterprise Resource Planning (ERP) systems – A key motivation for implementing an ERP system is the ability it provides an organization to synchronize and automate the flows of material, process, information, & cash throughout the supply chain. /seen as enabling technology to achieve better supply chain integration, which often results in improved financial performance/ became well known after German company SAP introduced it/ *4) CPM & PERT- Differences between
The Term Paper on Supply Chain Management 12
Supply chain management Supply chain management (SCM) is the process of organizing, operating, and controlling supply chains. The concept of supply chain management began in the early sixties; however, it has changed greatly since that time. The first stage in the development of supply chain management was called physical distribution management. (Handfield 47) This process integrated the ...
Critical Path Method (CPM) – Two independent techniques for project management were developed, in mid50’s one by DuPont for their chemical plant maintenance project. / is a mathematically based algorithm for scheduling a set of project activities. It is an important tool for effective project management. / Program Evaluation & Review Technique (PERT) – is a network model that allows for randomness in activity completion times. PERT was developed in the late 1950’s for the U. S. Navy’s Polaris project having thousands of contractors.
It has the potential to reduce both the time and cost required to complete a project. – Critical Path Method (CPM) The length of time each activity in the project will take is known with certainty. Therefore, the completion time of the entire project can be calculated with certainty (Deterministic).
– Program Evaluation & Review Technique (PERT) – The length of time each activity will take is not known with certainty, but is instead estimated. Therefore, the project completion time cannot be calculated with certainty.
Completion time is expressed with probability distribution (Probabilistic or Stochastic) *5) Section on outsourcing-know terms Make-or-Buy decision – One of the earliest strategic decisions to make in supply management is whether a firm should make a product (or perform a service) internally or utilize an external supplier or service provider. / A decision that needs to be made by every supply partner in the network/ Vertical Integration – If the firm decides to perform the function internally.
Outsourcing – If the firm decides to have the function performed externally. Offshoring – Is where a firm moves an operation (i. e. , manufacturing or warehousing) to a foreign country, but still retains ownership of that facility. When a firm outsources an operation, they do not own the facility. ** AMD was an outsource provider for Intel, at a point in time when Intel was severely capacity constrained (unable to meet demand through its own production capacity).
The Essay on Product and Service
A product is anything that meets the requirements of a particular market, this term involves a lot of dimensions because it is essential to recognize what contributes to the “total product offer”1 in order to be successful in the market or simple to keep our customers satisfy. A service is an intangible economic activity, not stored and does not result in ownership; Services nowadays are becoming ...
Eventually, AMD took its newly developed capabilities into the marketplace, & is now Intel’s chief rival.
Virtual or hollow corporations – Some firms have outsourced most of the functions across the supply chain network, choosing instead to focus their resources on new product development & marketing. *6) Dimensions of Service qualities (5) 1. Reliability the consistency of service; dependability Example: always answering a 911 call, arriving on the scene with the proper equipment and personnel trained to do the job 2. Assurance how the company shows it has the skills to do the job Example: taking charge at the scene, clearing the area, becoming informed of hazards and relating that to the community . Tangibles the physical surroundings, fixtures, equipment, and uniforms Example: the spotless lire station, clean trucks and equipment (both at the station and upon arrival at the scene) 4. Empathy the care and understanding of a customer’s needs Example: caring for the fire victims in the appropriate manner, understanding the impact of the loss of a loved one, a pet, a home, or a business 5. Responsiveness timeliness of service Example: response time to the scene *7) Garvin’s Cost of Quality Garvin’s Eight Dimensions of Quality Performance: The product’s primary operating characteristics.
Example: acceleration, handling or steering Features: The secondary aspects of performance (the bells and whistles of products and services).
Example: CD-player, sun roof, leather seats Reliability: The probability that a product malfunctions in a given period of time. How quickly the product fails for the first time and how often afterwards. Example: starting on cold days, frequency of failures Conformance: The extent to which a product’s operating characteristics and dimensions meet the pre-established technical standards. Example: fit and finish, how many squeaks
Durability: The amount of use one gets from a product before it fails such that replacement is preferable to repair, or is required. Example: corrosion resistance, long-wearing fabric Serviceability: The speed, competence and ease of repair. This dimension is important in a customer’s evaluation of a company’s overall performance. Example: access to spare parts, number of miles between servicing Aesthetics: This dimension is more subjective and relates to how a product looks, feels, tastes, and smells. Example: color, control panel design Perceived Quality:
The Term Paper on The Determinants of Service Quality
The determinants of service quality: satisfiers and dissatisfiers Robert Johnston University of Warwick, Coventry, UK Introduction There appear to be five major debates taking place in the service quality area. One debate concerns the similarities and differences between the constructs of service quality and satisfaction (see e. g. Anderson and Sullivan, 1993; Bolton and Drew, 1991; Cronin and ...
The reputation based on past performance of a company; a company’s image. Example: advertising, brand name *8) ISO 9000 International Organization of Standards (ISO 9000) – ISO 9000 is a set of quality assurances that applies to all types of companies – large and small – in both the service and manufacturing sectors, and now also includes education and health services. As an international set of standards, ISO 9000 requires a company to document its quality related procedures and the adherence to those procedures. Companies seek ISO 9000 for two main reasons.
