Strengths: A strength that Disney has is its incredibly strong brand awareness. As a child I had willingly been indoctrinated with the brand and can even recognize the distinct calligraphy associated with the brand. It comes as no surprise that BusinessWeek has ranked Disney as the 8th most recognizable global brand. A recognizable brand such as Disney increases consumer trust and indicates the company’s advanced and successful marketing. Another strength is Disney’s strong net-income.
Though Disney’s latest flop, John Carter (receiving a domestic box office deficit of about $177,000,000), they still had an increase in revenue. The company saw an increase of 24% in revenue, receiving a net income of $1. 83 billion. This indicates that when faced with financial burden, Disney remains an effective and sustainable company. Weaknesses: One of Disney’s weaknesses is their limited target audience. Disney primarily targets to families with younger children. This is especially true with regards to their theme parks.
The use of animated characters and a family friendly atmosphere in their global theme park franchise does not exactly appeal to a mature audience. However, with their somewhat recent company acquisition of the Marvel brand, Disney broadened their market to an older crowd. This purchase has increased Disney as a threat to the more mature entertainment market currently dominated by Paramount and Warner Brothers. Another weakness is Disney’s frequent change in management. Regularly changing a company’s management can hinder a company’s growth.
The Term Paper on A Black Males Strengths Weaknesses In Education
A Black Males Strengths & Weaknesses in Education Today's education is often viewed today as failing in its major goal of educating students, especially those students characterized as minorities, including African American, Hispanic, and Appalachian students (Quiroz, 1999). Among the minority groups mentioned, African American males are affected most adversely. Research has shown that when ...
Though it does not seem as though Disney is slowing down in any respect, it does create a lack of consistency in how the company is managed. The lack of consistency, in the long run, can lead to operational problems. The constant adjustment to new members of the management team prevents maximized efficiency. Also, because the members of the board are not given the chance to work with one another for long periods of time, there can be office politics that can create internal corporate disputes (such as who gets the corner office, etc. and prevents them from fully understanding how other members conduct business. Opportunities: With Disney’s incredible annual revenue, they have many opportunities. One such opportunity is that they can broaden their international influence. The company has already continued their efforts to be a stronger factor in the international market by the building of a theme park in China. They have also increased their brand internationally through their successful global Disney Channel, channel.
However, their global presence could increase with the building of more theme parks in areas catering to high tourist populations such as in Spain. Disney could also increase their global film departments by acquiring more foreign film production companies to make films containing content that would appeal to regional cultures. This would not only help the foreign box office for domestically created films, but would broaden the Disney brand, increasing their assets. Another opportunity that Disney has is to build more theme park attractions.
The recent opening of Cars Land at Disney’s California Adventure has proven incredibly successful. If Disney continues to create attractions throughout their global theme parks, based on their films, they could increase revenue. In creating more attractions they are resisting inertia, which will increase the consumer appeal of their parks. Threats: With regards to film, Disney’s main threat is DreamWorks Animation. Though Disney controls the market share in animated films, DreamWorks has proven a rising threat with the releases of the Shrek, Madagascar and Kung-Fu Panda franchises.
The Essay on Disney Films Should Or Should Not Be Shown To Children
We were a generation that grew up with the Disney films. The Lion King, Snow White, Mulan, Peter Pan, The Little Mermaid, Beauty and the Beast, and we could recall more of these famous stories without a second of hesitation. We enjoyed them, loved them, and most of us repeated our favourites like we could never grow tired of them. We loved their adventures, the world Disney films created for us. ...
These films have rivaled Disney’s Pixar box office results and have received great critical acclaim. Another rising threat to Disney’s feature animation dominance is the newly developed Paramount Animation. This company was recently announced in 2011 after DreamWorks left Paramount for 20th Century Fox. Paramount Animations’ first feature, The Spongebob Squarepants Movie 2, is set to be released in 2014. Though Disney has an incredibly strong brand and consumer loyalty, they should still be weary of Paramount’s newest production affiliate.
