As a New Orleans resident I have driven down Veterans Blvd and have been bombarded with a least a thousand different advertising. Advertising such as, billboards, commercials and magazine ad all affect our buying decision. It tends to persuade consumers into believing there is a product better that another. Esquire, a magazine read by teens and young adults, displays an ad by Yahoo for e-mail. Yahoo is considered a parity service because it gives the same services any other internet company. Yahoo aims to persuade readers to believe that e-mail will not only be affordable and convenient, but cures the reader’s need for loneliness as well.
This claim becomes clear because of the imagery and the copy of the ad. The imagery portrayed in this ad consists of two parts. The first part contains a middle age man walking alone in a desert. The fact that the man is middle aged is proven by the way he is dressed. The man in the ad is hunchbacked with bifocals and an old hat. This part of the ad is in black and white, which represents the past years.
This is when computers and e-mail were not around. This color is used to scare the target audience into believing without e-mail they will grow old and alone. The image of the desert is used to symbolize loneliness. Yahoo used a desert as a background to put fear into the reader of being away from humanity.
The Essay on French Man Walked Desert One
The Dead Man and the Cure The desert was the apotheosis of all deserts, huge expanding into dusty nothingness in all directions. The dying man walked and his footfalls puffed indifferently. He did not know how much longer his feet or his soul would carry him. His death was certain, for they all had told him. He knew his doom and the incurable pain of the world gone mad. He had visited the church ...
The middle age man is displayed to make the target audience fear growing old and alone. On the other hand the other part of this ad is used to cure any fear the reader may have. The second half is filled with the color purple. This color represents youth and energy.
This color is used to draw attention to Yahoo logo and copy. This part of the ad also has circles going across the page. The circles are used to draw attention to the text in the ad. Yahoo mail’s target audience is teenagers and young adults with computer knowledge. The reader this ad appeals to is lower and middle class people who cant afford to keep in contact with friend and family. The target audience is people who live away from home or who are in college.
The reader is searching for some belonging ness, while away from home. The reader can then become lonely and bored because he or she is not keeping in contact with their love ones. This ad is asserting that people who use Yahoo e-mail will not fear being alone and away from friends and family. This ad makes the reader think that without Yahoo life will be boring and lonely. Yahoo displays a middle-aged man, walking alone in a desert talking to himself. This imagery is portrayed to make the reader to look at life from a dull point of view.
The copy in this ad is very straightforward. “Must… get… Email… .” is written repeatedly in this ad. These words focus on making the reader fear boredom and loneliness and trying to get the reader to get use e-mail.
Yahoo cures the reader’s fear by stating “All you need is a computer with internet access.” This statement tells the reader how easy it is to get yahoo. Yahoo also states “Don’t lose touch with friends or humanity.” This statement focuses on touching the emotional side of the reader. Yahoo knows there is a need to socialize with others. The statement is used to make the reader think bout them losing contact with there friends and family.
The Essay on Softball Makes Contact With The Bat
KEEP YOUR EYES ON THE BALL Although the games of baseball and fastpitch softball are quite different, watching a baseball game can improve your softball skills. This particular tip deals with a mechanic in hitting that is mandatory to be successful. It is a simple fundamental, but one that must be consistently communicated in coaching fastpitch: Keep your eyes on the ball. If you have ever seen ...
The copy in this ad makes yahoo e-mail sound like a necessity, in order to keep in contact with the world. Yahoo states “It’s free and you can check it from anywhere in the world, 24 hours a day.” This statement lets the reader know it’s affordable and convenient for anyone. Yahoo mail ad caught my attention because of the humor and fear it portrayed. The humor side of the ad is displaying a man talking to himself. Yahoo also puts fear in the reader mind by simply putting him in a desert alone Yahoo took and a simple picture of a man in a desert and made it into a way to grasp it’s target audience. This ad used many different ways to persuade its readers.
Yahoo mail ad showed the reader the fear and cured it. After analyzing this ad, I now realize how much impact advertising has on my life.
