Target Corporation Target Corporation was among first American retailing companies to implement the innovative business strategies, which would have an environmental friendliness as one of their main features. Company also tries to do its share in helping communities on the local level, because Targets top managers rightfully think that creating a positive public image is a necessary component, when it comes to insuring commercial competitiveness. The brief description of the principles, upon which Targets environmental philosophy is based, can be found on Companys web site: Part of our commitment to the environment includes a respect for the communities and eco-systems we operate in, and lessening our impact on them. That’s why we’re seeking ways to save energy, improve efficiency and reduce waste, and why we’re using the LEED rating system as a guide for some new Target stores (Target Corporation).
LEED stands for Leadership in Energy and Environmental Design. For Target, this abbreviation is not simply a buzzword, which does not carry any semantic meaning, as it is the case with Targets competitors that are only concerned about boosting their sales.
Targets management understands that Companys stores are the part of ecosystem and that reducing the negative impact on the environment needs to become a cornerstone of business philosophy in 21st century. By 2006, Corporation was able to achieve the highest recycling ratio, among other retailing operators 70%. This means that at Target, packaging material and batteries are not being just thrown away, but carefully collected and taken to the recycling centers. It is needles to say that this helps to prevent the pollution of environment. Companys site states that in 2006, Target recycled 10,400 pounds of rechargeable batteries. Target also putts a great emphasis on saving the energy.
The Business plan on Target Corporation Financila Analysis
A few years ago, the economy of the United States, like other great economies across the globe, experienced unprecedented negative growth that eventually culminated into one of the greatest recessions in the history of nations. In direct consequences, millions and millions of individual Americans and businesses unjustly suffered undue economic, material and financial difficulty. The collapse of ...
It is only the large retailing operator that uses fluorescent lamps throughout its stores. Four large stores in California are equipped with solar panel systems, which provide up to 20% of needed electric energy, on daily basis. Targets stores in other states are also going to embrace this innovation in the matter of next few years. This is all being done for the sake of cutting the CO2 emissions into the air, as well as preserving non-renewable sources of energy. At the same time, Targets environmental initiatives increase Companys popularity among people, which leads to the increase in sales. In 2000, Target Corporation was given Environmental Initiative Award for environmental management from the Minnesota Environmental Initiative (MEI).
As the article Target Corporation Honored with Minnesota Environmental Initiative Award, which can be found on the web site of Corporate Social Responsibility, states: The award recognizes Target’s Environmental Services initiatives, including comprehensive waste-prevention, materials use-management, environmental education and recycling efforts. Every day, Target Corporation strives to serve as an environmental leader for other business organizations (CSR).
The important part of Companys business philosophy is helping needy people in local communities. The representatives of Salvation Army are being given damaged items for their consequential resale at much lower price. Target also provides an unsold grocery items to America’s Second Harvest, for the purpose stoking up food banks across America. This is only one of Targets many charitable activities. Company also strives to help law enforcement agencies in their task of keeping communities drug free.
In 2005, Target donated $200.000 to promote healthy lifestyle among students in American high schools. It shows that Company does not simply declare its allegiance to the principles of communal solidarity but also promote them in very practical manner. This sets Target apart from its competitors, like Wal-Mart, for example, which is only concerned about increasing its profits at any price. In 2006, the total amount of food donations, on the part of Target, reached $7.8 million, which indicates that this commercial institution is concerned about well-being of people with low income even more than various religious charity funds. At the same time, Target does not advertise this fact widely. Just like other retailing companies, Target makes enormous profits every year, however, unlike its competitors; Target Corporations business strategy does not use the most effective exploitation of human and natural resources as the main principle of its business strategy.
The Term Paper on Dayton Hudson Department Store Company Versus United Automobile Workers
In 1990, some employees at Hudson’s Department Store at the Westland Mall in Westland, Michigan, began an effort to organize and bring in the UAW. On May 11, 1990, an authorized ballot of eligible workers took place; 274 votes were cast for the union and 179 against. Hudson immediately filed timely objections with the NLRB, contending that the outcome of the election was tainted by a letter ...
Even visually, Target stores win, in comparison to Wal-Mart, Sears or K-Mart. It is very rare to see any garbage laying around Target stores, as it is often the case with Wal-Mart, because comparatively high prices of Targets products keep newly arrived immigrants from Third World countries away. Target does not expand its network at the expense of pushing smaller companies out of business. This helps to preserve the communal integrity better than anything else. As it was being mentioned earlier, Targets pricing policy is not designed to insure profits on attracting marginalized elements. This helps to keep local communities crime free, which is beneficial to everybody.
Company does not pursue the policy of building its stores in former recreational areas. Usually, Targets stores are found in big malls. However, Target never initiates building them in the first place. Target Corporation is a commercial institution; therefore, making profits remains its foremost priority. Nevertheless, unlike its competitors, Company understands that it is socially irresponsible to strive towards making profits at the price of destroying environment or communal well-being. It continuously strives to reduce the negative impact on the environment, which is associated with its operations.
The Business plan on Environmental Analysis of Target Corporation
Target Corporation is one of the largest merchants in the world. Target is recorded to be the sixth largest retailer within the United States. Founded by, George Dayton in 1902 Minneapolis, Minnesota. Target stores have a variety of products which includes everything from clothing to automotive and electronics. It is a corporation that is on-top of their game and continues to grow day-out. It is a ...
As result, Corporation is the least dependent upon socio-political and demographical trends, when it comes to insuring its competitiveness. It has an army of its loyal customers, who are only going to buy at Target, because Companys social and environmental stance correlate with the worldview of these customers.
Bibliography:
Aoki, N. Retailer Discord Rings Over Charity’s Bells. November 17, 2004. Boston Globe.Com. Retrieved August 22, 2007 from http://www.boston.com/business/articles/2004/11/17 /ban_on_charitys_bells_doesnt_ring_true_for_all/ Levin, S. Target Stores tell Salvation Army to Retreat.
November 20, 2004. Post-Gazette. Retrieved August 22, 2007 from http://www.post-gazette.com/pg/04325/414938.stm Real Commitment, Real Progress, Real Results. 2007. Target Corporation. Retrieved August 22, 2007 from http://sites.target.com/site/en/corporate/page.jsp ?contentId=PRD03-001095 Target Corporation Honored With Minnesota Environmental Initiative Award. 2000. CPR Wire.Com. Retrieved August 22, 2007 from http://www.csrwire.com/PressRelease.php?id=116 Target Corporation.
2007. Wikipedia. Retrieved August 22, 2007 from http://en.wikipedia.org/wiki/Target_Corporation.
