Target Corporation – Contributing to Society Target Corporation is a sixth-largest merchandise retailer in the United States known not only for its sales but also for its numerous contributions to the community. The company is one of the most philanthropic companies in the U.S. Take Charge of Education program is one of such initiatives. This initiative has raised over $183 million for schools since 1997. Recently Target has donated $2,000 to the College of Business and Economic Center for Career Development. According to John Andrews, the director of the center, the funds will be used to assist students in polishing their professional image and finding jobs and internships (Target Helps WVU Business School, 2006).
Target also helps elementary schools. For example, total of all of Targets donations through September 2006 to Silver Gate Elementary School makes up $4958.71. The Silver Gate School had a possibility to purchase new equipment and high tech and state-of-the-art capabilities in order to create necessary conditions for education and training of children in educational institutions as well as for intellectual growth and development So, how does the program work? Target Corporation offers a special fundraising program Take Charge of Education. This initiative was developed in April 1997. It embraces the companys commitment to education and is designed to enhance educational efforts for children in communities across the country (Take Charge of Education Backgrounder 2007).
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When the customer makes a purchase using Red Card or Target Visa Card, the company has an option to donate 1% of the purchase to the school chosen.
The customer has to find/designate a school to receive money from purchase. As a next step, 1% of customers purchases at Targtet.com and Target and ?% of all purchases made elsewhere with the Target Visa card will be donated for books, supplies, grants, new classroom technologies or anything else the school needs (Take Charge of Education 2007).
Some schools like Chippewa Valley High School (Clinton Township, Michigan) utilize unrestricted funds to support such programs like Be The Change that help students working in collaborative environment to develop proactive solutions to violence, bullying and racism teen issues (Take Charge of Education Backgrounder 2007).
According to Targets website, over 7 million of Target cardholders and over 108,000 schools are enrolled in the initiative. The school receives checks two times per year, in March and September. When the schools receive funds, they reallocate the resources for anything they need. As of March 2006, total payout reached $183 million and the most recent payout made up more than $15.6 million dollars.
school fundraising program significantly constitutes a particular strong positive stance and makes a clearly positive contribution to society. Why is it so important? The company considers school fundraising program one of its foreground tasks (Target Focuses on Education. Take Charge of Education initiative, March, 2001 ).
Target Corporation tries to make its contribution to the development of our society not only by business but also by social activity. Fundraising school programs helps schools to make great strides toward success and help educational establishments to provide children with all-sufficient and full-pledged education. Target Corporation considers that more than anything, children are our future.
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Someday they will be famous scientists, artists, engineers and doctors. Right now they are our children, neighbors and friends. Education of our children is the basis of progressive development of American society and should be treated as an important investment. The company acknowledges that state policy of our country is predefined by effectiveness of educational system and quality of education. The activity of Target Corporation is not limited to school fundraising program. The company also actively implements such initiatives like Ready. Sit. Read!, Teachers + Classrooms, to mention a few.
All those initiatives developed by Target help to strengthen communities and families. Targets positive contribution to society makes the company stronger, more effective and adds value to organization. Bibliography Take Charge of Education . (n.d.).
Retrieved February 7, 2007, from Target Corporation: http://sites.target.com/site/en/corporate/page.jsp ?contentId=PRD03-001825 Take Charge of Education Backgrounder. (n.d.).
Retrieved February 7, 2007, from Target Corporation: http://pressroom.target.com/pr/news/community/educ ation/TCOE/tcoe-backgrounder.aspx Target Focuses on Education.
(Take Charge of Education initiative).
(March, 2001 ).
MMR . Target Helps WVU Business School. (22 December 2006).
Retrieved 22 February 2007, from http://www.be.wvu.edu/bl_online/news/2005/target.h tm.
