Advertising is the most effective way to promote products. When companies choose the TV program for their advertisement, they often research the target market of the TV program, so that they could get the highest return. For example, a cosmetic companies always choose some women’s programing to promote their products for there are many ladies who are so obsessed with this kind of TV show.
I watched one of the most popular Chinese entertainment TV program, whose name is “ If you are the one” as an example to explain the relationship between target marketing and TV ads. “ If you are the one” is a wonderful dating show, which is produced buy the Jiangsu Television. There are many beautiful young ladies and handsome gentlemen take participate in this TV show. Therefore, it gains a wider audience from old to young. Here is the list of what I watched and what I think they are aimed at: 1. Bishengyuan weight reducing tea
As one part of the audiences of “ If you are one” are young ladies, who are more likely to have a strong willing to be slim. Bishengyuan weight reducing tea claims it can help you reduce weight in a healthy way and satisfy the need of losing weight. I think it is the most successful example of target marketing and TV ads because the sale volume increase sharply after ads were broadcasted in “ If you are one.” 2. Toyota’s new Camry
The Toyota’s new Camry is a new generation of Camry. The car, which is showed on the advertisement, is a red one. I think the red color means energetic and enthusiasm, it is the main character of young people, so in my opinion, as one part of the audiences of “If you are one” are young people, the Toyota Company wants more of them to buy their new Camry. At the same time, in the end of the advertisement, it shows that you only need to pay $199 for 24 months to own the new Camry. It is a huge temptation to young people because it tells them you do not have to worry about the money and you have the ability to own a new Camry. 3. Ping An Insurance
The Essay on Toyota Company
Toyota Company established in September 1933, the company rulled by the Toyota Automatıc Loom Companıes founding’s son Kiichiro. After a little bit time later, in 1934 department produce first A type engine. Also, the company complete model A1 prototype passenger car in May 1935, then they used the engine in the G1 truck. Toyoda Model AA Sedan, AB phaeton and GA truck are announced in 1936. ...
Ping An Insurance is an auto insurance company that offers cheap car insurance for people, the minimum amount states at 120 Yuan so that the people who are considering buying a suitable car in monthly payment can afford to it. The target market of Ping An Insurance are ordinary person who do not earn much money or have need for cheap insurance. The advertisement is presented with an active volume so that people may find it friendly; it also illustrates the simple process of getting a service on Ping An website so that people are willing to have try it. In a word, the advertisement shows how a close relationship to build between companies and customers. 4. Lancôme cosmetic
Some office ladies, who have higher salaries and willing to purchase goods of higher quality, also watch “If you are one” to release stresses. Lancôme is a famous cosmetic brand, which is known by most people. But its price is relatively higher when comparing with other common brand such as REVLON. So, Lancôme is the best choice for the ladies who have high salary and want to use high-end brand. The ads tell office ladies about the functions of their latest products and some of the ladies may attract by the ads and finally make a purchase. It is a successful ad because of the high sales of Lancôme in China. 5. Sprite
The last advertisement I saw was about Coca-Cola Company, which is always amazing on advertisement innovation, typically this time. I saw an advertisement of Sprite, it is full of creativity and we can find that the Coca-Cola Company totally makes the perfect combination of sprite with life. The story of romantic love between young teenagers will definitely bring a lot of customers to Coca-Cola. In my view, if a company already got enough competitive advantage like Apple and Coca-Cola, they can put more efforts in recognition about brand and core capability—brand spirit, which makes the company not just a seller, but a special symbol in their industry, based on the good quality management, their goal in target market should be how to turn recognition into insistence. Company culture will make a big difference in controlling the market share.
The Term Paper on The role of advertisement in people’s life
... October). The author tells that advertisements show people a different world, not the ... discounted meals, flexible hours, medical insurance, prescription drug coverage, 24-hour ... which tries to show people that its company and products represent positive ... people’s health and how McDonald’s make people buy its products. Talking about ... argue that the type of high fat, low fibre diet promoted ...
In conclusion, the advertisements in this TV program are successful. The companies find an appropriate place for promotion. They aimed at the right target consumers–young people who love to watch entertainment TV programs, and they posted the right advertisements within the TV programs. Many young girls would buy certain cosmetics or weight reducing tea under the influence of the advertisement. Others would make the determinations to buy some relative expensive products, which they had been hesitated before because they see them in the advertisement. Though the advertisements would cost a lot of money to the companies, it is still a good deal. The companies make their products well known and people who watch the program would be willing to buy them and audiences may also recommend the products to their families or friends.
