Our supermarket mainly sell fresh food and daily necessities and our purpose is to provide qualified product, good service and low price to consumers. PARKnSHOP has some unique selling points. Firstly, it is famous for its Fresh Market. Customers can buy diverse food here such as seafood, fresh vegetables and fruits, bread, barbeque meat and even sushi. They also can buy DIY products, daily necessities, cosmetics and household articles. Categories of our products are multiple. Secondly, we put priority on food safety.
There is a special food sanitary inspection in the supermarket everyday to make sure the food is fresh and safe. Besides, we have price advantage. The price of some food such as fresh vegetables is lower than that of vegetables in the street. Fresh food and low price actually can attract those housewives and increase their loyalty. What’s more, our shopping environment is improving all the time with bright light, capacious room and orderly goods shelf. Finally, we are OEM( original equipment manufacturer) for some brands such as “PARKnSHOP” brand and ” chaozhi” brand.
As we know, there is fierce competition in our industry. The supply is larger than the demand. One of our main competitiors is Wellcome. Wellcome has a longer history and a large market share. Wellcome also use price strategy. As we can see, Wellcome try to enlarge its scale and market share by low price and large number of branches. Wellcome made market survey to find costomers’ need. But the products they provide are not totally the same with us. And the service of them also has drawbacks.
The Term Paper on Why Did Global Food Prices Rise?
For the last 25 years global food prices have been falling, driven by the increased productivity and output of the farm sector worldwide. In 2007, this came to an abrupt end as global food prices soared. By September 2007, the world price of wheat rose to over $400 a ton-the highest ever recorded and up from $200 a ton in May. The price of corn (maize) surged to $175 a ton, some 60 percent above ...
