“If advertising is not an official or state art, it is nonetheless clearly art” (Schudson).
This wonderful quote clearly describes the type of advertising found in Newtype USA. The three most used techniques by advertisers in this magazine is the use of minimalist art, color, and beautiful scenery. All of these techniques appeal to an artist, and most people who watch anime tend to draw in their spare time. This makes sense considering all of the products they have in Newtype are all Japanese animation (anime).
While looking through this magazine I found that every single advertisement was beautiful.
Anybody that draws can appreciate the beauty of animation and in the end the quality of the graphics portrayed in the ad plays a big part in whether or not a person will purchase it. This being said, it makes it easy to understand why they use these techniques to advertise. The first major technique found in Newtype is minimalist art. This technique is usually used for anime that is done by an especially good company. The idea is that they don’t need a fancy advertisement, because their characters are very well drawn. All they have to do is post a single image of one character from their anime on a solid back drop and plant their logo on it.
The Term Paper on Ai Weiwei & Marcel Duchamp – Debate Within the Art World
Artists’ intentions are shaped by context, materials, ideas and audience. Discuss this statement with consideration of how audience interpretations of artworks have caused debate in the art world. An artwork is often an artist’s subjective expression of their context. The ideology of artists, their perceptions of their contexts and the materials available to them play a significant role in the ...
When an anime fan sees a beautifully drawn character, the first thing they think is that it must be a great anime and they want to know what its all about. The fact that the company producing the anime obviously has immense talent in drawing a single image is a big selling point too. Next, the technique of using beautiful scenery in advertisements is probably the most used in Newtype. Leo Burnett described it best when he said, “I regard a great ad as the most beautiful thing in the world (Art).
Certain anime companies prefer beautifully detailed backgrounds to perfection in individual characters. In their advertisements the consumer will notice the background images of castles, flowers, skies, etc. Recently they have also been using a lot of computer graphics instead of basic animation to really enhance the background experience.
This has the same effect to the customer that the minimalist art has in that they instantly appreciate what they are seeing. The consumer is impressed with the quality of scenery in the advertisements making them want to buy the product. Lastly, advertisers in Newtype use the technique of color and contrast. I noticed that a big portion of the advertisements I saw in the magazine were very simple with lots of color. “Make it simple. Make it memorable. Make it inviting to look at (Content), as said by Leo Burnett.
For instance, in one ad there was a simple picture of an anime cover with a crimson red background. Another had the logo of their product in black with a brilliant purple background. Other advertisements aren’t as simple, but stretch the color out through many different items in the image. Going back to minimalist art and beautiful scenery, you can’t make either effective without the use of color. When trying to appeal to a group of consumers that appreciate beauty and art in advertisements, it’s plain to see why these three techniques are widely used in Newtype: minimalist art, beautiful scenery and the use of color. The success of the advertisement depends on what their anime has to offer.
The Essay on Non Objective Art, Impressionism and American Art
HISTORICAL BACKGROUND: * The art movement that Composition with red, yellow and blue was created in was Surrealism. * After returning to Holland in 1914, Mondrian was fascinated by abstract paintings. * With the war outbreak in Holland, Mondrian was forced to stay in Holland, where in 1916-1917, he helped form the Neo-Plasticism movement. Neo-plasticism impacted and brought out the best in a ...
If the advertisement doesn’t look good, their audience is not going to be impressed with poor characters, scenery, or color. If the product doesn’t sell then the advertisement isn’t effective and loss of profit may result. In the end, it makes sense appealing to the basic needs of an artist, which is to be in awe of the beauty in what they are seeing. Works Cited Burnett, Leo. Art. Advertising Quotes.
Apr. 2005. 19 Apr. 2005 . Burnett, Leo. Content. Advertising Quotes.
Apr. 2005. 19 Apr. 2005 . Schudson, Michael. Art. Advertising Quotes. Apr.
2005. 19 Apr. 2005 ..
