The Cape Verdean Culture (1) There can be no doubt that, being a Cape Verdean, influences my purchasing choices to a great extent, because it is peoples ethnic affiliation that define their existential mode more than anything else. Cape Verde stands as the example of different economic factors affecting the establishment of as an independent nation to a considerable degree. The islands were uninhabited, before being discovered by Portuguese sailors in 15th century. Cape Verde strategic location allowed the islands to become a major hub of the Trans-Atlantic slave trade, between Europe and the New World, in time when export of slaves from Africa was considered as one of the most profitable businesses of all. In its turn, it created preconditions for the racial mixing, between Europeans and Africans, to become a foundation for Cape Verdean culture, as we know it. As a person of mixed Euro-African heritage, I am subjected to various irrational considerations, when it comes to shopping.
This is because shopping for me is not just a matter of providing an economic basis for my every-day life, but it is also the way of emphasizing my ethnic identity. I am especially attracted to buying things that might not be very useful, but are pleasing to the eye. This has to do with the fact that rationale, as the factor that defines peoples purchasing choices, has never been very popular among Cape Verdeans, given islands tropical climate. Cape Verdeans never had to deal with preparing for the cold seasons of the year, the way people in Europe do. They also never had an appetite for conquering other nations, because of countrys geographical isolation. Therefore, the most important motive, which defines peoples way of life in Cape Verde, is directed inwards.
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We do not make many plans for future, which would prompt us to rationalize our daily routine. Instead, we celebrate our daily existence as such that has value in itself. Thus, average Cape Verdean is not preoccupied with acquiring things that are meant to symbolize his or her social status to the extent people in other parts of the world are. (2) Our purchasing choices are made at the spur of the moment. This also explains why, despite the fact that living standards in Cape Verde are significantly lower than in Europe or U.S., its native citizens are much happier than people in Western countries, whose daily existence allows them very little time to spare for themselves. Even when Cape Verdeans immigrate to other countries, their purchasing mentality changes very little.
For example, when it comes to purchasing a house, Cape Verdeans do not view it as the part of establishing themselves socially, unlike White people. When it comes to buying a car, Cape Verdeans are usually not just being preoccupied with cars practical functionality they view it as certain cultural statement, in the same way that people of mixed racial heritage from other parts of the world do as well. At the same time, Cape Verdeans do not give much of a thought to the possibility of reselling the car later, for the purpose of making profit, because we have never been affected by the Protestantism, which views individuals social status within a context of him being in favor with God. In short we buy things to enjoy them and not to enjoy the fact that profit can be made on reselling these things. This is another reason why the scale of metaphysical values, accepted in Western countries, is not quite applicable to us. At the same time, it would be wrong to suggest that the purchasing choices of Cape Verdeans do not correspond to the objective reality. Citizens of Cape Verde associate industrial goods with great value, because these goods are in short supply on the islands.
The same can be said about people of Cape Verdean descend who live in other countries. The respect towards technological achievements, associated with Western civilization, runs in our blood, which is the reason why Cape Verdeans are known for their willingness to buy electronic gadgets. For as long as such gadget comes in bright colors and features some unique capabilities, I will be willing to buy it, no matter how much it costs. Thus, we can say that it is not just a rational mind that Cape Verdeans rely upon, when it comes to shopping, but also their heart.
... 'music king,' and the nature-nurture debate. Part Two highlights how culture-centered music therapy may be practiced. The scope varies ... discipline, and profession. A culture-inclusive model of the music therapy process is also proposed. Part Four suggests approaches to music ... therapy research within a culture-centered context. A call ...
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13 Feb. 2008. http://www.praia.info/php/praculture.php?name=Prai a%20Culture Demetriou, Danielle Africa’s Cape Verde: A Culture Driven by Music and Laughter. 22 Oct. 2005. The Independent Online. 13 Feb. 2008. http://www.independent.co.uk/travel/africa/africas -cape-verde-a-culture-driven-by-music-and-laughter -511921.html Abstract: This paper discusses different cultural aspects that define purchasing choices of an average Cape Verdean.
Outline: Part one Part two.