By Navirah Zafar
Lahore is being enchanted by many new local and international brand shops. In this list of designers, Ammar Belal is a prominent name. With two already existing shops Ammar has taken his style a step forward and introduced men’s formal wear. His style exudes sexiness and sophistication.
Ammar Belal is one of those names that has always made a statement with whatever he does, be it clothing or styling. Famed for his use of bright and strong colors, he has created his signature style which differentiates him from his peers. Now with the opening of Ammar Belal he has awed his critiques and contemporaries equally. For the first time, a local fashion designer house will be bringing their vision to life through foreign expertise. Ammar’s outlet offers a wide range of formal suiting, shoes, branded sunglasses and stationary.
Ammar’s bold mission statement is to bring an international standard product to the Pakistani man, who is not quality conscious but also requires the prestige and image associated with a global brand.
“I have spent the past year surveying the best vendors around the world for every product required to complete a full menswear collection. Our manufacturing partners pride themselves over servicing some of the most celebrated brands in the fashion world such as Armani, Zegna, Boss, D & G shoes and Calvin Klein underwear. Every month will bring forth the launch of a new product which adds to the Ammar Belal lifestyle experience.” A.B
His guiding principle is still followed by the company today: “To constantly improve what is good. ” 1949 SWAROVSKI OPTIK is founded, and goes on to become a leading manufacturer of precision optical instruments for hunting and nature observation (binoculars, telescopes, rifle scopes, range finders, and night vision and optronic devices). 1956 The first Swarovski crystals for chandeliers and ...
While entering Ammar Belal’s shop, one is overwhelmed by a combination of vibrant and bright colours like red, yellow and black that catch your eye when you go through the space. The interior of the shop revolves around sleek and straight cuts which gives a contemporary impression to the overall ambience. Floral patterns seen on the ceiling and backdrop of the shelves add a whole lot character to the attire of the shop. The most appealing piece of art seen in the shop is the pop art of Ammar Belal which truly exemplifies Ammar’s personality.
Ammar Belal’s designs offer 3 distinct styles of dress shirts, each having its own statement (classic, slim and fashion).
While interacting with the sales manager we were told that all patterns are meticulously checked for completeness, alteration and condition. The price range of these shirts is Rs.3450 to Rs.3950.
The classic fit is an epitome of an English gentleman who prides himself over the various intricate elements of style within a shirt. An English spread collar with double button cuffs and a relaxed fit helps to create all the key ingredients for a truly trendy shirt.
The slim fit man does not compromise creativity for comfort. An Italian double button pointed collar with folding French cuffs and back darts over uniquely curved hem strike the essential balance between subtly and sexy for a shirt in perfect harmony.
The fashion fit is for a man who craves that extra flare in every inch of a shirt. An ultra tapered fit and a vintage pointed collar complement each other to form an eccentric mix of precision and confidence in a shirt that screams attitude.
“I hope you enjoy wearing these shirts as much as I had bringing them to life” A.B
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The value of the handwritten note or letter is something that should never be forgotten in this electronic world we live in.To revive the romance of personal correspondence Ammar Belal and Couture Paperie collaborate to present a collection of exquisite writing accessories and handmade stationary.
“Our creations are made by sourcing luxurious materials and novel embellishments that are handcrafted with attention to detail. Although the thought counts and your words are important, presentation is also a part of the impression you make. Your stationary contributes to the image you create. After all it should be personal.” A.B
Handmade magnifying glasses, writing sets, leather journals, envelopes, leather stationary boxes, stained cards (made from Egyptian banana husk and imported paper), quill pens, wood fountain pens and pewter parts writing sets are available at A.
Italian Shoes are considered haute couture and the most sought after type of footwear all over world. A considerable portion of Ammar’s collection of shoes comprises of handmade Italian style shoes. All shoes are made according to the traditional manufacturing process giving extreme care to detail and special attention to the comfort of the foot. All shoes displayed in the shop are made with the finest materials, giving preference to the softest leathers available. Creative, unique leathers, colors, decorations and handmade work describe this category of shoes. The shop also displays a diverse array of casual slippers, sandals and sneakers. These shoes are a true reflection of comfort and style. The price ranges from Rs.12, 500 to Rs. 14,900. Shoes available at Ammar Belal have a classic look that never really goes out of style.
Along with shoes A.B features an extensive variety of designer sunglasses from the world’s most popular manufacturers. Collections from Gucci, Ray Ban, Valinto, D&G, Roberto Cavalli, Dior, Diesal, Vogus are some of the many sunglasses available . Sunglasses are both fashionable and practical; one can sport the latest pair from cutting edge brands showcased at A.B. All designer sunglasses are manufacturer originals and are guaranteed to adhere to the industry’s highest quality standards; so while shopping at A.B, you can be sure that what you see is what you’ll get. The starting price of these glasses is Rs. 9,180 and it goes up till Rs. 24,300.
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Call them neckties, four-in-hands, long ties or just plain ties; for the coolest new necktie styles check out the latest designs available at Ammar Belal. A.B specializes in handmade silk neckwear ranging from striped, polka dots, woven stripes and printed stripes tie. Each tie has its own unique design and stunning solid color, making it stand out. Each item can be purchased at an affordable price of Rs.1850.
A.B’s menswear and accessories reflect his attention to detail and painstaking finishing which promise to open a new horizon for his designing career. His style is an institution in itself and he is on the threshold of carving a niche for himself.