The different media for mass communications is a simple term that encompasses a countless array of sections from society that operates with differing purpose, scope, method, ideals as well as cultural context. The field of mass communication includes all forms of data pass on to a large group of people. Anything from a hand-made sign to an international news network; from a 3-inch by 5-inch pamphlet distributed to passers-by to an online blog are examples of different media which can be considered of mass proportion. There is no standard on how large the audience needs to be; how big or small the information is; and there are no constraints on the type of information being presented before that particular communications becomes mass communication. The first primitive medium of mass communication is the pamphlet which was developed in Europe in the 1500s as a result of the massive and widespread use of printed text. For the first time in the history of mankind, messages can be duplicated with little error and distributed to thousands of people at the same time. It was first conceived as a means to propagate religious texts and arguments but has spilled over to the distribution of news, entertainment, and government regulations.
Mass media can be loosely classified as print, electronic and new media. All three developed through time as technological advances flourish in the modern society and even while these media differ in many ways, they all share the characteristics by which mass communication is defined: a. the messages are produced by organizations/institutions, b. the particular mode of distribution (medium) for the message permits accurate distribution, and c. the message are distributed to large audience at roughly the same time (The Mass Media, online).
... Times. http://articles.latimes.com/2005/nov/10/business/fi-tvsex10 Accessed on October 18, 2014. Vivian, J. 2011. The Media of Mass Communication ... President Barack Obama’s penchant for using social media to communicate his message to the masses. (Cary, 2010) Cary ... addresses the ability to instantly show approval or disapproval of messages or campaigns through “thumbing”, “liking” or “retweeting”; ...
Although books, especially hardcover ones, are constrained in terms of distribution and duplication, they are still considered medium of mass communication for these can still reach a large number of audiences even with the limited number of copies.
People usually share and pass on the book after reading it and thus all three characteristic requirements of a mass communication are fulfilled. Most of the books that have significant impact on mass audience are those that are have the goal of propagating some ideals and certain philosophy. A magazine that would exclusively cater to the needs of students at the Thomas Edison State College will be a very excellent and beneficial type of publication that could be produced for them. A magazine that gives some advice and help on the different academic skills that a student should acquire to pass a course and get a degree. This particular magazine can guide the students through the rigors of both university social and academic life. Distributing the publication as part of the extra-curricular requirements of the students will surely assure the publishers of the revenue from it.
An apt title can be, School Notes and this can be distributed twice or thrice per semester. Work Cited Akin, Jennifer. “Mass Media.” BEYOND INTRACTABILITY. Eds. Guy Burgess and Heidi Burgess. Conflict Research Consortium, University of Colorado, Boulder.
March 2005. 29 November 2007. . Dillman, R. The Mass Media. N.D.
29 November 2007. all, 2000..