10332 HARLEY DAVIDSON. Discusses the firm’s target market, product strategy, price, place, promotional activities. Influence of Japanese exports and how HD had to request tariff protection; HD’s near-demise and subsequent recovery. 8p. 34f. 13b.
10329 SPORTS FRANCHISE MARKETING. A critical study of the modern expansion of sports franchise marketing through the media, novelty sales, and product endorsements. Differences between various sports in marketing methods are pointed out. 9p. 17f. 9b.
10245 AMERICAN AIRLINES — GLOBAL MARKETING. A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American’s current competitive position vis-a-vis both domestic (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitors. Includes a proposal for an advertising program with a one-year $40 million budget designed to position American Airlines as the premier U.S. flag carrier among business fliers. 25p. 69f. 43b.
The Business plan on Strategic Marketing Extreme Sports
Case Study: EXTREME ACTIVITY HOLIDAYS Assignment: Strategic Marketing Date: 27 th June 2003 TABLE OF CONTENTS 1. 0 WYTEE'S BUSINESS PHILOSOPHY 2. 0 WYTEE'S PRODUCTS AND CUSTOMERS 3. 0 ANALYSIS ON WYTEE'S (UK) OPERATIONS 4. 0 WYTEE'S DISTRIBUTION CHANNEL MANAGEMENT 5. 0 WYTEE'S FUTURE DIRECTION 6. 0 REFERENCES 1. 0 WYTEE'S BUSINESS PHILOSHOPY As a provider for safe adventure holidays, Tony ...
10243 THE GAP, INC.: MARKETING PROFILE. This paper provides a marketing profile of The Gap, Inc. Following an overview of the company and its marketing environment, the analysis considers The Gap’s segment strategy, profiles its product line, outlines its system of distribution, and discusses its pricing and promotion policies. The analysis concludes with an evaluation of The Gap’s current position and makes recommendations for future developments. 12p. 40f. 27b.
08461. MARKETING PROFILE OF COCA-COLA COMPANY. Analysis of the company’s marketing program of its main product, original formula Coke. The investigation includes a detailed analysis of the company’s marketing strategy: segmentation strategies, competition, environmental, social and internal variables affecting the operation. 12p. 22f. 21b.
05843. MARKETING THE FORD MUSTANG. Factors in the production and marketing of this car are noted: styling, targeting, pricing — given the wide range of accessories. The paper discusses the radical nature of the advertising campaign on a national basis for this car. 5p. 6f. 3b10332 HARLEY DAVIDSON. Discusses the firm’s target market, product strategy, price, place, promotional activities. Influence of Japanese exports and how HD had to request tariff protection; HD’s near-demise and subsequent recovery. 8p. 34f. 13b.
10329 SPORTS FRANCHISE MARKETING. A critical study of the modern expansion of sports franchise marketing through the media, novelty sales, and product endorsements. Differences between various sports in marketing methods are pointed out. 9p. 17f. 9b.
10245 AMERICAN AIRLINES — GLOBAL MARKETING. A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American’s current competitive position vis-a-vis both domestic (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitors. Includes a proposal for an advertising program with a one-year $40 million budget designed to position American Airlines as the premier U.S. flag carrier among business fliers. 25p. 69f. 43b.
The Business plan on Marketing Analysis of Vinegar in Hengshun Company
Zhejiang University City College 51 Huzhou Road 1 December 2011 Professor Min He Teacher of Consumer Behavior 51 Huzhou Road Dear Professor He Attached is the report you requested on 1 December analyzing the marketing situation of XIANGFEI vinegar in HENGSHUN Company. The report mainly includes market analysis, market strategy, SWOT analysis and recommendations of XIANGFEI Vinegar in HENGSHUN ...
10243 THE GAP, INC.: MARKETING PROFILE. This paper provides a marketing profile of The Gap, Inc. Following an overview of the company and its marketing environment, the analysis considers The Gap’s segment strategy, profiles its product line, outlines its system of distribution, and discusses its pricing and promotion policies. The analysis concludes with an evaluation of The Gap’s current position and makes recommendations for future developments. 12p. 40f. 27b.
08461. MARKETING PROFILE OF COCA-COLA COMPANY. Analysis of the company’s marketing program of its main product, original formula Coke. The investigation includes a detailed analysis of the company’s marketing strategy: segmentation strategies, competition, environmental, social and internal variables affecting the operation. 12p. 22f. 21b.
05843. MARKETING THE FORD MUSTANG. Factors in the production and marketing of this car are noted: styling, targeting, pricing — given the wide range of accessories. The paper discusses the radical nature of the advertising campaign on a national basis for this car. 5p. 6f. 3b10332 HARLEY DAVIDSON. Discusses the firm’s target market, product strategy, price, place, promotional activities. Influence of Japanese exports and how HD had to request tariff protection; HD’s near-demise and subsequent recovery. 8p. 34f. 13b.
10329 SPORTS FRANCHISE MARKETING. A critical study of the modern expansion of sports franchise marketing through the media, novelty sales, and product endorsements. Differences between various sports in marketing methods are pointed out. 9p. 17f. 9b.
10245 AMERICAN AIRLINES — GLOBAL MARKETING. A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American’s current competitive position vis-a-vis both domestic (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitors. Includes a proposal for an advertising program with a one-year $40 million budget designed to position American Airlines as the premier U.S. flag carrier among business fliers. 25p. 69f. 43b.
The Term Paper on Marketing Analysis – KFC
Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin, Kentucky by Colonel Harland D. Sanders. y 1964, the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971, Heublein, Inc. acquired KFC, soon after, conflicts erupted between the ...
10243 THE GAP, INC.: MARKETING PROFILE. This paper provides a marketing profile of The Gap, Inc. Following an overview of the company and its marketing environment, the analysis considers The Gap’s segment strategy, profiles its product line, outlines its system of distribution, and discusses its pricing and promotion policies. The analysis concludes with an evaluation of The Gap’s current position and makes recommendations for future developments. 12p. 40f. 27b.
08461. MARKETING PROFILE OF COCA-COLA COMPANY. Analysis of the company’s marketing program of its main product, original formula Coke. The investigation includes a detailed analysis of the company’s marketing strategy: segmentation strategies, competition, environmental, social and internal variables affecting the operation. 12p. 22f. 21b.
05843. MARKETING THE FORD MUSTANG. Factors in the production and marketing of this car are noted: styling, targeting, pricing — given the wide range of accessories. The paper discusses the radical nature of the advertising campaign on a national basis for this car. 5p. 6f. 3b
Bibliography
10332 HARLEY DAVIDSON. Discusses the firm’s target market, product strategy, price, place, promotional activities. Influence of Japanese exports and how HD had to request tariff protection; HD’s near-demise and subsequent recovery. 8p. 34f. 13b.
10329 SPORTS FRANCHISE MARKETING. A critical study of the modern expansion of sports franchise marketing through the media, novelty sales, and product endorsements. Differences between various sports in marketing methods are pointed out. 9p. 17f. 9b.
10245 AMERICAN AIRLINES — GLOBAL MARKETING. A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American’s current competitive position vis-a-vis both domestic (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitors. Includes a proposal for an advertising program with a one-year $40 million budget designed to position American Airlines as the premier U.S. flag carrier among business fliers. 25p. 69f. 43b.
10243 THE GAP, INC.: MARKETING PROFILE. This paper provides a marketing profile of The Gap, Inc. Following an overview of the company and its marketing environment, the analysis considers The Gap’s segment strategy, profiles its product line, outlines its system of distribution, and discusses its pricing and promotion policies. The analysis concludes with an evaluation of The Gap’s current position and makes recommendations for future developments. 12p. 40f. 27b.
The Business plan on Outback Steakhouse International Marketing Analysis Report
Summary: Outback Steakhouse is a chain of casual dining restaurants positioned with an Australian theme in the United States, first established in 1988 by Basham, Gannon and Sullivan. Early financing was limited, considering the company did not anticipate extensive expansions and franchising came from limited partnerships from associates, family and friends. However, in 1990, friends approached ...
08461. MARKETING PROFILE OF COCA-COLA COMPANY. Analysis of the company’s marketing program of its main product, original formula Coke. The investigation includes a detailed analysis of the company’s marketing strategy: segmentation strategies, competition, environmental, social and internal variables affecting the operation. 12p. 22f. 21b.
05843. MARKETING THE FORD MUSTANG. Factors in the production and marketing of this car are noted: styling, targeting, pricing — given the wide range of accessories. The paper discusses the radical nature of the advertising campaign on a national basis for this car. 5p. 6f. 3b
