The scope of marketing must not only fall under the circumstance of financial basis itself, but rather on the deeper application premises of the activity. An illustration of such would surface in a company’s ability to perform social responsibilities and being able to consistently adjust on the intrinsic and extrinsic demands of the society, as well as with keeping track on the challenges laid on the inevitable table of change (Brown).
Globalization greatly affects the nation’s people.
When we get close to other nations or countries through globalization, we are somewhat comparing our own cultures with theirs. Because of this, most people chose to assimilate other cultures in their own. This includes the way they dress, their choice of music, and more. We notice that because of globalization, our own cultures may also be weakened, depending on how the people respond to it. Globalization would all have to depend on how people take it. Media fashion globalization
It is true for a fact that due to the immense rise of globalization and competition in the world of business today, the contemporary society continuously seeks for fresher, trendy and the rather “Gucci-fancy” commodities which will seemingly amaze anyone who happens to come across one’s way (Peters & Barletta).
The scope of the fashion industry has thoroughly extended its bounds in almost all fields of information dissemination and the promotion—fashion’s influence is formidably in vogue.
The Essay on Globalization and Indigenous Culture
... to consider is that, during the globalization process, people begin to learn to compromise on some culture conflicts. People now more and more realize ... it is also a major center for production of transnational culture. Its fashion industry influences clothing styles in Los Angeles, its popular ...
Due to the aim in strengthening globalization in the fashion industry, the well regarded international country—leader and proponent of almost any form of style and trend—America is looking for brighter and striking means to be able to reach other countries and build a “common drift” among any culture in general fields (Wilkie and Moore) . Fashion, foreign to other cultures in the past centuries, is evidently twisted through time and as explicit as that seen on local and international media. America’s Next Top Model is an example.
Several countries have branched its way to the same kind of competition in their respective vicinities thus making the argument valid and coherently focused on the light of globalization. Evolution of global generation The increasing improvement of communication is a great factor of globalization. The development of the internet is one of the milestones in globalization. The spread of information is now very easy. Global organizations now have easier means of advertising, communicating and managing their companies worldwide—perhaps one of the most controversial issues in the contemporary society.
Perceivably, the emergence of the established “global culture” is consequently characterized with the vortex of cultural commodities such as books, films, works in electronic media, clothing and food has gradually lifted the ideological definition of globalization in a more complicated context (Wilkie & Moore).
With the continued shifts and changes in the technological and global environments, there remains the strong reason to believe that much of the world is bound to change which includes the fashion sensibilities of people.
Although there may be reoccurrences of fashion trends—which has been the case for fusions of fashion generations—the apparent evolution of the many factors that shape the fashion industry will continue to significantly affect the current global generation. As physical borders become easier to transcend, the changes become more increasingly felt. As a result, the evolution of the global generation becomes stuck at a constant and sustained pace. global fashion generation
The Essay on Global OCTG Market: Trends & Opportunities
The report titled “Global OCTG Market: Trends and Opportunities (2012-2017)” analyzes the potential opportunities and significant trends in the global oil country tubular goods market. The report also provides detailed analysis of the global OCTG market, seamless and welded OCTG market, drill pipes market and OCTG coating materials and services market and future growth of these market. The report ...
Unlike the past decades, the society of today is more inclined when it comes to fashion. As a matter of fact, what is seemingly “trendy” in the international arena is never left out of tune on local cultures and even on races which during the “traditional period” were stiff to transformation or transition of style. Thus, the attitude of “mimicking” has meticulously been altered into a generation of fashion which engages in catering other forms of culture and other avant-garde’s from other countries.
With this, other countries are able to feel that their traditional style or fashion is not taken for granted, hence gazed upon and recognized by the international fashion arena as well as with several remote jurisdictions (Brown).
The increasing trends in fashion in the contemporary society drives home the point that the global fashion generation should not be simply taken for the granted. Quite on the contrary, the global fashion generation serves as the basin where new ideas are being brewed precisely because much of the future of fashion has played in large part by earlier generations.
The current global fashion generation apparently holds a substantial amount of what lies ahead for the industry. Trends in global fashion and identity Trend and style primarily depend on cultural or traditionally inspired perspectives. The fashion industry however, does not stop in only giving the best of a certain form of style, but it is open to “mix and match” schemas enabling them not to have a stagnant jurisprudence when it comes to fashion (Benbow-Pfalzgraf).
Examples of global fashion trends which have been recently published in one of the famous websites in the field of fashion are the following: steel sensuality, confidence report, new darlings of fashion, Hollywood red carpet events, regime change, sex in the city, space age 60’s, pretty in pink, urban ski wear hit the streets, that 70’s show; preppies, punks and party girls, beyond thunder dome, modern combat style, mod squad, tapestry delight and go speed racer (Madrini).
With all these trends in fashion, it can be taken to assumption that the fashion industry have the sky as its limit and it seeks professional fashion experts all over the globe to help contribute in lifting the name of the fashion statement. In a larger view and perspective, fashion’s transition from the stereo-type “after-the-pretty-face” scenario has holistically changed into “making a statement and garnering an identity” diagram.
The Essay on Media the Fashion Trend Setter and its Effects on Youth
How the youth define and shape their culture depends largely on societal influences. Mass or electronic media, considered as the most powerful tool in communication today, primarily set the trend in the culture of fashion. There are many diverse channels for fashion information and influences. Magazines and fashion television are mass disseminators of ideas and looks, but there are some more ...
To quote (Benbow-Pfalzgraf): “Fashion is often perceived as frivolous, irrational, and dictatorial. Changes in fashion strike many people as mysterious, arbitrary, and senseless—except as part of a conspiracy to trick “fashion victims” into buying unnecessary new clothes. Conversely, the fashion press tends to characterize favored designers as “geniuses” whose creations arise independently of socioeconomic forces or cultural trends.
Although more flattering, this latter view of the design process is no more accurate than the anti-fashion critique. ” (Steele, 2002) Therefore fashion can be defined as a fickle yet complicated wave of trend which will not be recognized without the help of advertising and promotions. Fashion is mainly dependent on the individuals who buy the “statement. ” Moreover, fashion cannot barely be “fashionable” of it does not come in line with the legitimate general public (Wilkie & Moore).
Industrial revolution effect on fashion
As far as literature and history is concerned, the first marketing innovation campaign for the line of clothing was the production of cotton which was consistently renewed by numerous economists, writers and historians. Hence this is because the Cotton Incorporated origin and operation has long been neglected since the year 1954 (Madrini).
The marketing and research arm of the industry was said to flash its logo on broadcasting medium such as the television and imprints their trademarks on a multiplicity of merchandises.
The industry was noted to be the first to commence in the prominent world of clothing and laundry detergent thus giving them the worth and acceptance by the masses in a symbol derived and carried over through ages. In essence, copious products followed the footsteps of “advertising” and commissioned its way into tight competitions which considerably is apparent until today. Globalization in fashion is undeniably one of the most dominant and constantly expanding landscapes in the society.
The Essay on Fashion Marketing And Analysis Of A Successful Fashion Marketing Campaign
Fashion Marketing And Analysis Of A Successful Fashion Marketing Campaign Targets marketing may push edginess further than the in-store experience, but the companys displays and content certainly support this perspective. A visitor guest in Targets corporate lingo - entering a typical store location is surrounded by vivid colors, clearly defined merchandise statements, in-store branding ...
Works Cited Benbow-Pfalzgraf, T. (2002).
Contemporary Fashion.Detroit, MI: St. James Press, Gale Group. Brown, D. C. (2001).
Cotton’s Renaissance: A Study in Market Innovation by George David Smith; Timothy Curtis Jacobson. Agricultural History, 76(4), 717-718. Madrini, G. (2007, December 5, 2007).
Fashion Forecast. from http://www. globalfashionnews. com/ Peters, T. , & Barletta, M. (2005).
Trends (Tom Peters Essentials).
New York NY: DK ADULT. Wilkie, W. L. , & Moore, E. S. (1999).
Marketing’s Contributions to Society. Journal of Marketing, 63(Fundamental Issues and Directions for Marketing), 198-218.
