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The Research paper on Consumer Trust In Green Marketing
The whole marketing related processes and activities aim to build a good relationship with the consumers in order to successfully implement the desired marketing goals. One of the most crucial aspects of this marketing-consumer relationship is – trust. Consumer trust plays, actually, the major role in the marketing activities. Not taking the “consumers’ trust” aspects into consideration, as ...
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The Research paper on Consumer buying behaviour in two wheeler industry
Bikes or two wheelers in India cater to various needs of the consumers. With the choice of the Indians improving from bicycles to two wheelers, the Indian two-wheeler market has seen a significant growth over the years. Now owing a bike has become a must for most Indians. Even if people own a car they prefer to have a bike as it is very economical and fuel efficient. With the growth in the economy ...
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