Webster’s dictionary defines the Internet as “a widely used networking interface, connecting several very large information servers” (193).
The Internet is a good way for companies or anyone to get information out to the entire world. Electronic marketing (e-marketing) is a very large part of the Internet. E-marketing is “the process of creating, distributing, promoting, and pricing products for targeted customers in the virtual environment of the Internet” (Ferrell 597).
There are many advantages and disadvantages to e-marketing. One disadvantage to e-marketing is the advancements in cookie technology. A cookie is a way for companies to track how many times people visit their website. Cookies can also reveal information such as what part of the site individuals are checking out and how often they do this (Ferrell 600).
I-won.
com is a very good example of a cookie. At I-won. com, a tally is made and points are given to people who visit different places on the website. These points determine how many times the visitors name is entered in the end of the week sweepstakes. A drawing is held and a cash prize is given to the winner. Most people would argue that there is no problem with this, as would I.
A problem does however occur with some websites. For example, is it ethical for some websites to monitor where and what people are visiting so they can target consumers for sales? Pop-up ads are another disadvantage to e-marketing. Pop-up ads can be very annoying. These adds are everywhere around the Internet.
The Essay on Is The Internet Bringing People Closer Together?
How many seconds do you think you can live without having the Internet? For most people, I bet 30 seconds is enough to make them suffer. The Internet is one of the greatest inventions of the 20th century, and we have all witnessed its influence on our lives – it has made family and friends, businessmen and their partners as well as clients, and people around the world closer together. Firstly, the ...
Often times there are many ads circulating at the same place. When I surf the Internet usually I am doing it for one reason, to gather information. The last thing I am going to want is some company sticking their add right in my face. I believe if consumers want to buy these products, they would visit websites of companies who sold them.
A third disadvantage to e-marketing is intrusive e-mail. E-mail is a good way to communicate long distances for free. Like postal mail, people can receive junk mail electronically. This has always burned me. With postal junk mail simply throwing out what is unwanted solves the problem. E-mail is different.
Junk mail will continue to compile on a computer until it is deleted out. This takes up valuable space on the hard drive and also valuable time of the recipient. As long as there are disadvantages there must always be at least one advantage to whatever is under review. If there weren’t it wouldn’t exists. One advantage to e-marketing is the availability of products to consumers.
The Internet is running twenty-four hours a day, seven days a week. To the consumer the Internet is a great place to shop around. There are many places to get the same products; and being able to shop from the comfort of your own home is a nice convenience. Firms also benefit from these factors. They can sell products to people who normally may not be able to get to the store during normal business hours. The biggest advantage of e-marketing, to the firm, is Globalization.
Globalization basically takes down a lot of the barriers that hinder international sales. For example, through the Internet a firm can sell products anywhere without having to establish successful businesses around the world. There is a lot of time and money to be saved by e-marketing. These advantages and disadvantages to e-marketing are numerous.
I feel the ones discussed in this essay are among the most important. Although they weren’t analyzed in great detail, hopefully you were able to gain knowledge enough to hold a somewhat informative conversation on the subject.
The Essay on Marketing Product Dove
STP Segment Target Group Personal Health Care – Soap , Hair Care &Deodorants Targets women of all ages, shapes & sizes Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care. Positioning SWOT 1. Dove contains 1/4 moisturizing cream 2. Zero pH levels 3. Flagship product of HUL with strong brand awareness through advertising ...
