Media has the power to strengthen the changes in our social, cultural, and political values. The improvement of media has increased the spread of ideas and has made communication more convenient. Television, Facebook, and Twitter are all considered mass medias because they provide people with entertainment, and it is where the flow of ideas is disseminated. In James Fallows essay, “Win in China! ” he states that media encourages the Chinese to follow their dreams, such as becoming an entrepreneur.
Through television, people are able to see real life activism take place, which encourages them to coin the definition of success. Media is motivating the Chinese people to try and improve their lives by shying away from their traditional government-controlled values. Malcolm Gladwell problematizes Fallows’ views in his essay “Small Change: Why The Revolution Will Not Be Tweeted. ” He argues that because media is commercially available to everyone, they often abuse it, leading them to forget the values of motivation while becoming too self-absorbed.
Gladwell thinks that media is lessening the motivation of many American to participate in social and political engagements. Media promotes new ideas by spreading it to every individual in order to motivate them to further amplify their social and cultural values. The advancement of media provides individuals with a chance to form new ideas by allowing them to share their thoughts. Television, Facebook, and Twitter helps people generate their ideas in order to motivate others. Wang Lifen, the producer and on-camera host of the game show Win in China in Fallows’ essay claims, “[w]e want to teach values.
The Essay on How does Mass Media affect people in society?
So far, there’re various media for people to choose and access the information such as television, radio, Internet, or even mobile phone, consequently, media have a full capacity to set a social subject for mass audience to think and talk about. Often, media do not deliberately set the agenda and determine the pros and cons of that particular issue, so it repeatedly causes bad consequences ...
Our dream for the show is to enlighten Chinese people and help them realize their own dreams” (Fallows 102).
China’s media is motivating their people to take action if they want to make changes in their lives. It is encouraging them to shy away from a fear of failure while promoting perseverance in achieving one’s goal…. The term media is derived from Medium, which means carrier or mode. Media denotes an item specifically designed to reach a large audience or viewers. The term was first used with the advent of newspapers and magazines.
However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet. In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness.
Purposes: Mass media can be used for various purposes: Entertainment: The original idea behind the creation of various ‘media means’ was to entertain masses. Radio, TV, cinemas and magazines spend most of their resources targeting on entertaining items and programs. Because of the growing population and developing lifestyle, the demand for more entertainment is increasing. Every year billion of dollars is traded in entertainment industry. News & Current Affairs: One of major duties of media today is to inform the people about the latest happening around them and the world.
They cover all aspects of our interest like weather, politics, war, health, finance, science, fashion, music, etc. The need for more and more news has evolved into creation of dedicated TV & radio channels and magazines. People can listen, watch and read latest news whenever and wherever they want. Political Awareness: Media is the overseer of the political system. If it plays its role honestly, it will be a great force in building the nation. It plays a great role in bringing common man close to their leaders.
The Term Paper on The Impact Of New Media On Public Relation
New media is becoming the preferred term for a range of media practices that employ digital technologies and the computer in some way or another (Dewdney & Ride, 2006). It is used as a term in educational settings as the title of university departments and courses and also as a title of certain artistic practices, making new media both an academic and intellectual subject, and a practice ( ...
The media focuses in bringing details of all major political situations, decisions and scenarios. Hence people can better understand their rights and make better decisions. Education: Because of the power of media is so extensive and huge, it can be used to educate people with very little cost. Imagine a classroom in every city with thousands of students being taught by just one teacher. But unfortunately, because of money-making approach of media and lack of interest by government, very less work is done in spreading the education. Public Announcements:
Various authorities and agencies utilize the power of media to spread informative messages to public. This may include warning against a storm or epidemic, delay in arrival or departure of flights and trains, etc. In some cases, it is legally binding to publish notices in newspaper like tenders, change of property ownership, etc. Advertisement: Almost all business concerns uses the power of media to sell their products. They advertise in media for the enhancement of business purposes. Huge amounts of money are invested in media for marketing of a product.
The more attractive the advertisement, the more people will follow it. Disadvantages: Even though there are lot of plus points for use of media but there are also many disadvantages associated with it. Media has the bad effect of inducing baseless ideas through advertisements. People are forced to buy harmful or substandard products. Sometimes, the Media develops unnecessary sensation and distortion of truth to attract attention. Because of its power to build public opinion, the influence of media can make or break the government.
