Red star with five wings symbolize the basic elements: earth, water, wind, fire and the magic, is made Heineken. The star is a symbol of quality by blending the traditional beer originated over 500 years ago. The letter “e” in the words Heineken is angled in such a deliberate way of smiling faces – feeling relaxed, refreshed while enjoying Heineken. Also below is the flower shaped Houblon – one of the ingredients makes pure flavor Heineken structure. – Slogan: “If could only be Heineken” is the main slogan of Heineken.
It was confirmed from the unique properties of the product besides Heineken also appeal from the formal style and color characteristics outside so everything becomes easier to conquer the market. and only shown the new Heineken formal style with top quality world that does not have beer, can help customers achieve the “individual” . Besides the success in marketing strategy, Heineken not only is impressed by the funny clip, unique to consumer but also is known as a sponsors for range of entertainment such as sports (especially tennis), music and cinema.
Heineken is the sponsor for extended tennis tournament, in Vietnam’s Heineken Challenger tennis tournament. Heineken brand is associated with many music events in the world and Viet Nam such as Heineken Access, to confirm the position of the brand, Heineken has sponsored contest “to find music DJb” – a competition and the young vibrant world music and enthusiastic response is typical Thirst concert. In addition, the film is also special areas of interest Heineken to promote their products.
The Term Paper on Music As A Nationalistic Tool
Music has been a powerful force throughout history. Its power has affected all aspects of peoples lives. The ideas and attitudes people have toward their country can easily be seen in their music. While music in the early part of the modern era (1400-1900) served to promote patriotism and nationalism, musics role in the late 20th century seems a reversal and has been a deconstructive force ...
Heineken has sponsored many films produced and financed the film works extremely large audience favorites such as Matrix Reloaded, Mr & Mrs Smith, Be Cool, 007 – die another day …. And it also makes the success of Heineken beer that is practical activities of the company in the environmental protection and energy saving. Heineken has invested over $ 3 million for the wastewater treatment system at the first international standard in Vietnam. This has helped a lot in improving the environmental situation.
Besides, the company also continuous improvement to enhance the capacity of lines and equipment, limited electrical equipment and oil consumption. The company has saved over 4 billion oil money and the Department of Industry, Department of Science, Technology and Environment recognized as one of the units the best energy savings in HCM City today. From the above shows Heineken made ?? its promotion strategy successfully. With such improvements, Heineken increasingly asserted its own brand product range with the beautiful design, stable quality and standards of safety.
