Any successful company has a set of factors that get it to a level that other companies aim to be at. This company has not only flourished in designing the best mobile smartphone handsets, but other hand held and personal computer devices that have changed the world. The company’s success is also associated with its management and leadership which has promoted its public image and identity. The management, employees and customers, exhibit a style and behavior that has come to be known as the ‘Apple lifestyle effect’ (Coget, 2011).
Apple’s retail architecture is something that keeps customers camping at the store fronts waiting for a new product launch. Loyalty is one factor that has kept the company going all the years.
Apple’s Retail Shopping Experience
According to Coget 2011, it is clear that the products and services that Apple offers always keeps the customers loyal. On the contrary, it is more than the product given the high rates that the products are sold at in the retail market. Apple staff and management have come up with extremely attractive ways of keeping customers glued to their products and services. The moment one enters an Apple store he/she experiences the Apple retail effect (Coget, 2011).
The stores are beautifully organized and arranged to give the customers an ample shopping time and space to move around. The employees and staff are all relaxed and enthusiastic to serve the customers. They always greet the customers with a lot of enthusiasm and smiles making them feel appreciated.
The Research paper on General Electric Medical Systems – Global Product Company Concept
The Global Product Company concept means ”to concentrate manufacturing – and ultimately other activities – wherever in the world it could be carried out to GE’s exacting standards most cost-effectively”. That means that the production is moving to countries where people are mostly underutilized (the example given in the case study tells about engineers from Eastern Europe, who cost only $1,5/h). ...
Moreover, they are dressed in colorful apple t-shits that bring the mood of a real exciting lifestyle (Coget, 2011).
They are all truly connected to the brand and their company. Hafner 2007 also emphasizes the immense success that Apple has acquired through its retail stores. It is like once the customers are in the stores they forget that they are shopping and feel as if they are at an event. Apple pays a lot of attention on its service delivery and keeping it customers happy and part of the experience. The retail stores contribute to 20% of the profits that Apple gets, and the growth still continues. Creating customer loyalty and maintaining to keep it is a factor that Apple has perfected compared to its competitors who are trying to figure out how to get there (Hafner, 2007).
Great Leadership at Apple Stores
Stakeholders always give a lot of pressure to retailers requiring them to show impressive performance in their work and production. Performance cannot only be derived from employees being overworked to achieve an organizational goal. It is much clear that an ‘organizational identification’ contributes to performance of the employees (Lichtenstein, Netemeyer & Maxham, 2010).
Employees who are associated with management and organizational high identity perform to keep up with the identity. This is because with time they also get organizational identity. In addition, organizational identity is spread to customers and staff because it is as a result of inspirational leadership. Any organization with exemplary leaders is likely to be successful (Lichtenstein, Netemeyer & Maxham, 2010).
Apple is one of these organizations through Steve jobs whose return brought enormous success to apple which was almost lost when he resigned (Coget 2011).
The Research paper on IT metrics of the Apple Online Store
INTRODUCTION The purpose of this report is to survey the efficiency and effectiveness of IT metrics one of the company, Apple Online Store. By examining a range of recently books and internet sites on the topic, this report describes how efficiency and effectiveness of IT metrics can improve and add value to Apple business strategies based on its problem. Efficiency IT metrics focus on technology ...
Innovativeness, design and differentiation strategies were all inspired by Steve jobs the apple co-founder and chief executive officer. Many of the customers are loyal to apple because of the story of how Steve jobs started it and his history. It could be that the problems and illness he faced brought about more customers due to sympathy. The technology enthusiasts are fanatics of iPad, iPhone and iPod because of all the beauty of its creation and the leader behind the revolutionary gadgets.
Apple Innovativeness and Design
Apple’s gets credit for innovative ideas and designs that come with its packaging and creation of all the gadgets that other companies imitate. It is also renowned for the architect that is seen in the stores that the company owns around the world. According to Stewart 2011, Steve Jobs has worked with the architects to create structures and designs that carry the image and brand of Apple. He paid a lot of emphasis on all the small details on design, features, colors, materials and other aspects to create an image for his company (Stewart, 2011).
It is clear that there are no other brands and companies that lay a lot of emphasis on detail to create brand images that reflect on the company ideals and brand designs. Apple’s architect always stands out from the rest of its competitors. For example, the Shanghai store is a glass cylinder and the Fifth Avenue in Manhattan is a glass cube. This shows the distinctive designs of Apple stores, which feature a lot of glass. However, the attractive glass stores are not the reason for its success. Some customers or people who visit are not there to purchase any product but to enjoy the view and beauty.
Therefore, there are other reasons why Apple is profitable and successful. Apple hires staff who are happy and can smile. The employees are empowered by being paid well and given benefits that have made millionaires from the industry (Segal, 2012).
Apple seeks to enrich client’s life by giving to them what they need. They seek to sell more stuff than just what customers want and to celebrate diversity by going out to other markets where different people want to use their products. The company teaches customers something they never knew they could learn thus, customer loyalty. Appealing to the buyers, creating multisensory experiences and selling the products benefits are also helpful (Kawasaki, 2012).
The Term Paper on Magical Apple
Apple’s over-arching company strategy follows an innovative, mysterious and customer-centered strategy. One of the main reasons for Apple’s success has to do with their large commitment to satisfying customers while continuously innovating their products and design without creating a sense of “too much” or confusing their consumers through new operating systems. These goals, which create a unique ...
References
Coget, J.-F., (2011).
The Apple Store Effect: Does Organizational Identification Trickle Down To Customers? Academy of Management Perspectives, 25, 94-95. Hafner, K. (2007, December 27).
Inside Apple Stores, A Certain Aura Enchants The Faithful. The New York Times. Retrieved
from, http://www.nytimes.com/2007/12/27/business/27apple.html Kawasaki, G (2012, June 23).
10 Things You Can Learn From the Apple Store. How to Change the World. Retrieved from, http://blog.guykawasaki.com/2012/04/10-things-you-can-learn-from-the-apple-store.html#ixzz2J3IQGc1S Lichtenstein, D. R., Netemeyer, R. G., & Maxham III, J. G. (2010).
The Relationships among Manager-, Employee-, and Customer-Company Identification: Implications for Retail Store Financial Performance. Journal of Retailing, 81, 85-93. Elsevier Inc. Segal, D. (2012, June 23).
Apple’s Retail Army, Long on Loyalty but Short on Pay. The New York Times. Retrieved from http://www.nytimes.com/2012/06/24/business/apple-store-workers-loyal-but-short-on-pay.html Stewart, J. B. (2011, October 15).
A Genius of the Storefront, Too. The New York Times. Retrieved from, http://www.nytimes.com/2011/10/16/business/steve-jobs-a-genius-of-store-design-too.html
