The smart car was introduced in 1994 between Mercedes-Benz and the Swiss manufacturer of Swatch watches and was unveiled in 1997. The car was named for “Swatch, Mercedes and art. ” The Smart car only measures in at 8-feet-8-inches long and is 5-feet-1-inch wide. More than 95% of the components are recyclable. The Smart car is priced in at three different versions. The Pure is at the base level and starts at $11,590. The Passion is decked out and is most popular and starts at $13,590. The Passion Cabriolet, also a convertible, is the top of the line top of the line and is priced at $16,590 (Woodyard).
The Smart car does not have a truck or hood. All three versions have their engine behind the seat that develop a 70 horsepower and has a top speed of 90 miles an hour. They do not have any advertising for this car because they want people to experience driving it and then make up their minds as to see if they want to buy it. Buyers that want to purchase this small car have to put a deposit of $99 and they have to do it online. They do not have a lot of these cars so it is on a first come first serve basis. So far, 30,000 have put down a deposit.
Some of the safety features that the Smart has are that the wheels were designed to turn inwards upon impact. They absorb a blow and the super compactness of the car actually makes it almost impossible to miss a wheel. They are also enhanced by an anti-lock brake system and they have airbags on the driver and passenger side of the car. They also have front & rear crash zones, and sandwich type construction. (Weaver) The car began with Nicolas Hayek; he is the man who invented swatch watches. He wanted a car that would be fuel efficient and easy to park in small spaces.
The Essay on Informative Speech Electric Cars Word
Central Idea: State an interesting new facts about electric cars. Preview of main points: Today I am going to talk about history of electric cars, where is electric cars today and finally we will explore what is to come of electric cars in the future. Body I. The history of the electric cars A) Where do the electric cars come from? B) When they was billed in the US? C) How they grow up in our ...
When the car was not selling, he backed out and made Mercedes the primary owner and operator. The main reason why the car was not selling was because of the cost. It was higher than what people expected it to be. (Grabianowsky) Some also know this car as Smart Fortwo because it is made for two people. Some of the cars nicknames are electric razor on wheels, a glorified go cart, and a high fashion by Hot Wheels. The Smart car was introduced to use electric power but was produced to consume either gasoline or diesel power. The Smart car was introduced to Europe because of their big cities.
The Smart can get 43 miles per gallon in the city and 53 miles per gallon on the highways. The reason why the company did not introduce the car to the United States was because Americans were not ready for a small car, they were used to their SUV’s and trucks (Grewal & Levy, 2008).
1. First, the consumer recognizes a need for a smaller vehicle to navigate the small, twisting European streets, and lack of available parking. Then the customer would get information about their different options, mini-coopers, vw beetles, and PT cruisers.
The smart car is the smallest out of these, while getting more miles per gallon, and being very environmentally safe. It also can use either gasoline or diesel, and can easily change colors. The customer would then purchase the most appropriate vehicle for their need. The last step is post purchase evaluation. It has created value by being smaller than its competition, so much so that 3 of them can fit in a single parallel parking space. It is also more environmentally friendly than its competitors, which is good for the polluted urban areas it was designed for. . There are both advantages and disadvantages, when it comes to owning or operating a smart car. Some of the advantages include its gas mileage, its compact size, its interchangeable body and how. The gas mileage is one of the key selling points when it comes to the smart car. The smart car can get 50 miles to the gallon when it comes to gas mileage (Grewal & Levy, 2008).
The Term Paper on The Need for Information Security Management for Small to Medium Size Enterprises
Defending Against Internet-Based Attacks8 Industrial Espionage and Business Intelligence Gathering9 Personnel Issues in Information Security9 Physical Security Issues in Information Security10 Cyber Forensic Incident Response10 Conclusion11 References11 Abstract Small to Medium Size Enterprises (SMEs) contribute greatly to the economy in many countries despite the many challenges that they face. ...
Its compact size also is a huge advantage of the smart car. The compact size of the car makes it great in maneuvering on tight roads particularly on the tight roads in Europe.
Its compact size also makes it easy for the car to park in crowded cities where parking is limited. The interchangeable body panels of the car give it a great versatility (Grewal & Levy, 2008).
The panels make it possible for the owner to change the color of the car easily depending on what color they want the car to be. Some of the disadvantages of the smart car include safety issues, its lack of horsepower and its handling. The safety issues of the car are a direct result from its small size. American consumers like big vehicles with great safety features and the smart car lacks that.
Although the smart car comes with air bags on both sides its small size makes it hard for it to handle a head on collision with another vehicle (Grewal & Levy, 2008).
The amount of horsepower in the car also makes it a problem. The car comes with a very small engine that lacks horsepower (Grewal & Levy, 2008).
This makes it difficult for the car to gather any speed in a short period of time and it would be very difficult to get this car up any steep hills with speed. The last disadvantage is the handling of the smart car. There have been many complaints of the handling of the car (Grewal & Levy, 2008).
The smart car has said that they plan on fixing the handling of the car in the future but nothing seems to have been done about it yet. Consumers believe that for such a compact car the smart should handle better around turns. 3. Some concerns surrounding the smart car in the U. S. market include the acceptability of such a small car in an economy that is mainly run by larger trucks and SUV’s. Americans are more accustomed to vehicles with massive horsepower because of the size, luxury and safety of the larger vehicles. Another concern for the smart car in the United States is the high price tag by American standards.
The Research paper on Ford Ka: Breaking New Ground In The Small Car Market
Central Issue With the small car market in France undergoing rapid change, the strategies of yore are making way for newer methodologies. No longer can a car manufacturer simply make a big car for the wealthy and a small car for the less fortunate. For Ford, it is critical that they determine their target market for a new addition to their lineup, the Ka. But first, Ford needs to determine who ...
EPA standards are also a concern because it will be hard to make the smart car comply with their regulations. On a more serious note, there is a great concern for the crashworthiness of the smart car. Since it is such a small vehicle it is hard to make it safe when it’s in a market where big vehicles rule the road. In addition to the smart car, Mitsubishi and DaimlerChrysler have worked together to create a smart SUV. It is a cross between a car and a small SUV and it will have permanent all-wheel drive. As with the smart car, concerns for the smart SUV include acceptability in the U. S. arket because of the features demanded by Americans. The smart car and smart SUV will be sold in selected Mercedes-Benz dealerships with separate showrooms they are required to build for the marketing of the car.
