If you want to highlight a point, take care to reframe or cast a new light on it. 9. Don’t try to say too much It is better to focus on a small piece of your story and chew it thoroughly than to bite off too much and choke on it. Narrow your horizons but deepen your analysis. 10. Don’t make lists A prose summary of your activities and accomplishments bores the reader. It also says you have no idea what’s important in your profile, or you can’t be bothered to extract it. 11. Don’t add stray facts and events
Facts not interpreted or integrated into the story are just frustrating “noise” the reader has to filter out. Stay on message. Don’t make the reader work harder than s/he has to. 12. Don’t blame or point fingers If you say anything negative about anyone, or any group, or nationality, or company, or anything at all, the only one who will be hurt is you. Extract the learning and move on. 13. Don’t get onto controversial topics Stay clear of religion, politics, abortion, the war on drugs, 9/11, the Middle East, or social or ideological opinions of any kind. Your reader may hold the opposite view.