In this assignment you will participate in a discussion on the value of marketing to customers. Procedure 1. In the forum, discuss the value of marketing to the consumer, the stakeholder, and the stockholder. Your forum post should address the following: a. The value you place on marketing. b. The value of marketing to customers and consumers. c. The value of marketing to stakeholders and stockholders. 2. Return to the forum and respond to at least three of your classmates’ postings and respond to all those who have responded to you.
The posts to other students can consist of: d. Commonalities or differences in your posts or perspectives and the reasoning behind these (please remember to follow JIU guidelines for netiquette that can be found in your Student Handbook and remember to cite and reference).
e. Questions of clarification if you do not understand the point another classmate is making. f. Additions to the points of other classmates (please remember to cite and reference).
3. Post to the Forum your thoughts on the question posed above. 4. All postings need to reflect your knowledge, both recently acquired through your readings and previous knowledge. . Ensure you use the information from your readings, using citations and references. ————————————————- Running Head: Assignment 1. 1 The Value of Marketing to Customers 1 In the forum, discuss the value of marketing to the consumer, the stakeholder, and the stockholder. Your forum post should address the following: g. The value you place on marketing. h. The value of marketing to customers and consumers. i. The value of marketing to stakeholders and stockholders. The value you place on marketing.
The Term Paper on Digital marketing impact on consumer buying behavior
Marketers are learning how regular contacting affects the building and sustaining of customer relationships. The dominant logic of marketing is shifting from the exchange of goods toward service, interactivity, connectivity and ongoing relationships (Vargo and Lusch 2004). Technological innovations, new channels, and changing media environments facilitate this shift (Bhattacharya and Bolton 2000), ...
A. The concept of value in marketing The value in marketing is the ratio of total benefits obtained from a particular product and the total cost beared to buy the product. Here the benefits include the purposeful benefit as well as the emotional benefits. Marketing drives a consumer economy, promoting goods and services and targeting consumers most likely to become buyers. Higher sales for a business that employs successful marketing strategies translate into expansion, job creation, higher tax revenue for governments and, eventually, overall economic growth.
In addition, the marketing industry itself creates jobs and wealth as businesses seek new and innovative ways to promote themselves and their products. B. The value of marketing to customers and consumers. – Content marketing should ultimately be a two-way conversation between you and your customers. While an e-mail newsletter or a static Web page with persuasive copy is technically one-way, it shouldn’t sound like it is. – The marketeer tries to select a criterion for providing value to the customers, out of many alternatives formulation of value to be provided is done.
Here the formulation could be combination of alternatives or perhaps one alternative or several alternatives clubbed together and only the primary cue of the alternative is added. Customer experience is marketing. That is, in a world drenched in social word-of-mouth, the way you treat your customers — and the way they perceive you — makes all the difference in what they say to their friends. C. The value of marketing to stakeholders and stockholders. Contrary to a “shareholder” only viewpoint, stakeholder thinking tends to be deeper and broader. A stakeholder approach may include the following characteristics: Sustainable, competitive thinking that tends to be visionary. – Multi-view of the organization regardless if it is quantifiable. – Performance evaluations follow strategic issues, not just operations. A shareholder only approach usually has several characteristics, such as: – Narrow Focus, driven by numbers and things that have been quantified and measured. – Executive Management may react to valuations in dramatic ways (mergers, layoffs, etc. ).
The Essay on Marketing and Customer Value Proposition
In this assignment, Puan Izzati has gave assignment that should to the all students. For first question, Puan Izzati orders to find what differences between storefronts such as drugstore. com and brick and clicks operation such as walmart. com? And what the advantages and disadvantages of each. Second question was, what are four generic business strategies for achieving a profitable business and ...
– Performance evaluation tends to be financially focused with little emphasis on intangible drivers of performance.
