This essay will discuss the proposal of opening a fast-food restaurant nearby the university campus. Background: the absence of fast-food restaurant nearby the university, which is aimed at students as the main customer target, can be viewed as a possibility of opening one. The prospects of future development and generating a decent amount of revenue for further expansion of services are quite promising in our case. Statement of the problem: students are very busy people who not only devote their time to education but also are employed at different organizations. Besides, oftentimes the only place for the students to socialize with each other is at the university. Opening a restaurant in the area could be very helpful for students due to several reasons: 1. There is no restaurant close to the university, which would provide the students with more of the socialization experience rather than simply dining out. In another words it should be an inexpensive restaurant with fast-food menu served within several minutes after ordering. 2.
For those students who do not own personal vehicle the restaurant with different from campus cafeteria food is essential. It is there, where they will be able to relax and spend some time away from the university building. Goals: the goals of the newly opened restaurant will be generating an adequate amount of revenue for further expansion into a facility similar to youth centre and targeted at students as its main customers. The first thing the restaurant management would want to do is attract new visitors. This could be done in several ways one of them organizing different social events with the participation of students. Menu should be very attractive; basically it should include pizza, pasta, hotdogs, burgers, chicken, salads, wraps and side orders (onion ring, french-fries, curly-fries).
In the last 3 or 4 years, many schools in the UAE started selling junk food and fast food to the students. Junk food and fast food is known for causing obesity among people all around the world. As Dubai Health Authority (DHA) public relation agency we will try to raise awareness about the harmful effects of junk food and fast food on people especially the students who still in schools, and why ...
Also it should be good selection of beverages, which includes soft drinks, milk shake, juices, and beers, which are very profitable.
The menu can be a mixture of traditional American, Mexican, and Asian food. Having mixed the menus of different cultures the restaurant can count on attracting the greatest amount of visitors there is possible. The way of presenting the menu should be alike to buffet, where all meals are visible and ready to be served. In this case the visitor comes up, decides on his own menu, receives it, and proceeds to the payment area with the tray. Having implemented such a process the restaurant will avoid crowding and be classified as fast food. Entertainment is one of the best pulse points of successful restaurant. Since the restaurant is targeted at young group of customers, it must provide its visitors with some sort of entertainment.
First of all, it should have several big-screen televisions where sports or music programs would be demonstrated. Also several pool tables or something like that would be nice to have. Research Steps: having analysed the offers of the competitors (McDonalds, Wendys, Burger King, etc.) of the fast food business our restaurant should aim its efforts on differentiating. There will be no drive-through and the atmosphere of the facility will be unique (people who prefer the above-mentioned establishments will always have a chance of going there).
The concept of the place will be encouraging the visitors to open communication, however excluding childish outfit of the decor. The operating hours of the establishment will be approximately from 11am till 2am (the restaurant will not be serving breakfasts but rather will be focused on providing night-time entertainment and cuisine to its customers).
The restaurant will be encouraging people to organize parties and social events in it.
In the food service industry, one of the most important factors in making your business a successful one is controlling the money. Actually, this could be classified as the most important factor in the success of a restaurant, or any business for that matter. Managing your funds correctly is the backbone of what it takes for a business to thrive. Making money is the main purpose of a business, ...
Cost of project: since the restaurant will be marketed as fast food, it will not require great funds for its start-up. The restaurant will be a simple square facility of larger than average area (the cost of the rent is somewhere close to USD 5,000 a month).
The food will be prepared by third-party catering service, and simply kept ready to be served at the restaurant, thus the establishment will be saving the money on kitchen equipment and utility costs. The costs of the meal are hard to predict in that case for they will be ordered in regards to consumption intensiveness. The costs of entertainment equipment are: TV (2 sets) USD 5,000, pools (2 sets) USD 7,000, music USD 2,000. Interior (chairs, tables, etc) around USD 30,000. Other costs are to be such that overall start-up budget does not exceed USD 100,000..