Many children are unaware of the effects of smoking cigarettes. Children do not know that they can cause cancer. Are companies influencing adults or little children? Cartoons easily impress children at a young age. Cartoons promote violence laughter. Cartoons like Joe Camel promote the use of tobacco.” Old Joe Camel because they believe that such figures will appeal to adult smokers and encourage them to change brands.” As if cartoon interest adults over 18 years of age. Cartoons like Joe Camel is more likely to appeal to a younger generation.
As I see little kid’s eyes stuck to the television screen, watching the famous cartoons that they like, the cartoons have these characteristics; they have bright colors and they act cool. I noticed that they like those cartoon. “old Joe Camel has demonstrated appeal and recognition among young youth.” Joe Camel has the same characteristics he wears bright clothes and wears sunglasses. Wearing sunglasses has always been “cool” to wear. And as they see Joe Camel acting cool they notice that smoking is also cool. Those commercials show that smoking is cool.
The boy’s dream of becoming a cowboy has always existed in little kids. ” cowboys on the open range (the Marlboro image).
Have long been a part of childhood fantasy.” I as a child also had that fantasy. My little brother likes to wear tight jeans, squared shirts and his cowboy hat. He admires the real cowboys he even has a plastic horse he rides in.
The Essay on Joe Camel Advertising
There is no doubt that R.J Renoyld s Cool Joe advertising campaign has increased sales of their Camel Brand Cigarettes. The companies ability to manipulate the buyer into thinking that Joe Camel is cool because he smokes cigarette s, has had a profound influence on the entire cigarette market. But who is RJR s, Cool Joe campaign target audience. This is the question which has brought much ...
one day I caught him with a stick saying it is a “cigar” (cigarette).
“undoubtably, some adults also respond to these campaigns.” If the Marlboro appeals adults figure what ensures us that kids would not. Kids are very easily to be influenced by what may seem cool. Tobacco industries abuse the innocence of children with these advertisements. Smoking is an expensive habit. The average cost of a pack is $3.
00 and the average smoker smokes a pack a day. In one year that’s wasting about $1095 or more a year! That’s a lot of money. The Tobacco industry makes billions of dollars each year and they don’t care about your existence all they want is your money. And they waste millions of dollars in advertising.
Tobacco companies lose more that half a million customers a year so they need to get new customers. And “the kids of today are the customers of tomorrow” there is limited restrictions for the purchase to the youth, and the uses of vending machines are can be easily used by teens. If people only read the side panel of a cigarette box they will probably think twice before opening another pack.
