When Time Warner Inc. merged with America Online Inc. , he quitted andstarts his journey to fulfill his childhood dream. This idea is generated when he was studyingin England and wanted to go home during term break but was rejected by his father becausethe flights tickets are expensive. Later, he started a company under the name of TuneAir Sdn. Bhd to take over AirAsia, Malaysia’s second national carrier with the tagline “now everyonecan fly”. I like his idea that everyone can fly because not much people afford to go overseaswhen the flight ticket are expensive, especially it happens when only one company dominatethe market.
He was awarded a lot of honour such as Commander of the Order of the British Empire (CBE) honour, Forbes Asia Businessman 2010, Officer of the Legion d’ Honneur andso on as recognition to his contributions to the community in each country. I think Tony Fernandes possessed good leadership because he is able to react tochallenges and does not give up easily. From the material I got in the internet, it was a bigchallenge for him to start up because situation at that time was terrible and was widelyassumed that the low-cost model will fail.
However, Tony Fernandes predicted that Asiawould face economy downturn and he could take this opportunity. The biggest challenge inhis pathway to succeed in turning AirAsia from a fledging government-link commercialairline to a highly successful public-listed international company is the proposing of the ideaof openskies agreements with Thailand, Indonesia and Singapore in 2003, which our country didn’t have before . He tried to reduce the cost, waste and unnecessary expenses to enable hiscompany to promote more low-cost flights for everyone, with the tagline “now everyone canfly” which I think it is not easy for any company. He keeps the costs low by utilizing onlineservice to sell tickets, not offering meals for short distance flights, shorten the time betweenlanding and takeoff to have maximum flights per day and last but not least increasing the lifespan of the parts of airplane by good maintenance and pilot’s flying techniques (i. e. tires thatcan last for 180 landings compare to 70 landings previously).
The Term Paper on Assignment: Leadership and Cost Company
COST Company tried their best to grasp the sophisticated technology, thus the COST Company used highly to training the professionals, like the geologists, geophysicists, and the engineers. The COST Company also trained the skilled and semiskilled labor that run the company’s field operations. On the other hand the professional labor and the skilled labor, the two groups always occurs the clashed. ...
As a leader in a company, he isopen-minded and ready to listen to employee’s opinion because staffs are nearer and able todiscover the problems easier.
He said: “My staffs are my greatest asset. I know every one of them by name and we all share the same passion. I pay them well and we are transparent. ” The personality on Tony Fernandes that I admire is ambitious. We have the similarsituation that people thought that our dreams are unrealistic but he dares to realize his dreamscompare to me which only dare to dream of my dreams. He dreamt to own an airport when hewas young and everyone thinks that it is stupid and unrealistic. He decided to pursue hisdream when he is in 36 years old when he saw an advertisement of Easy Jet on Television.
His motto is “believe the unbelievable, dream the impossible and never take no for an answer”. With this believe, he bought AirAsia by paying RM1 each for 51. 68 million sharesand the assumption of fifty percents of the net liabilities of AirAsia. In other words, AirAsia is indebt before he bought it and he had spent only one year to clear all the debt and had led AirAsia to become th e world’s best low cost airline and largest in Asia in eight years which isonly $3. 21 per seat kilometre. Besides, I saw Tony Fernandes thinks, look and do things different from others thatmade his life different.
The Essay on Dreams Dream World
1 11 2001 DREAMS ~ An Analysis The poem Dreams by Cecil Frances Alexander portrays very strong imagery, and has a message that ties in with the theme of this poetry notebook. The emotion shows the speakers feelings about being asleep as to being awake. Although there is nothing original about the layout and rhyme scheme of the poem, Alexander has a way of showing ones love for this dream world in ...
Three days after he signed the deal with DBR-Hicom for AirAsia, the world’s airline industry was severely affected by the tragedy happened on 11 th September2001. Everyone thinks that Tony Fernandes will fail miserably because nobody would fly butTony Fernandes think that aircraft leasing cost reduces 40% and layoffs meant that qualified staffs were readily available. He believes by promoting cut-rate flight that save money and time during tight economy can attract Malaysian instead of having luxury services in flights.
Tony Fernandes are able to shift his thinking quickly to find and react to opportunities. He isable to look at the world beyond and view something new as it is shown in second half year2008, where he decided to take the advantage of unwind fuel hedges before his competitorsdo so and now AirAsia is getting the full benefit of oil at $40 a barrel which is cheaper thanhis competitors. It can be seen that Tony Fernandes always wear a baseball cap, open neck shirt and jeans because he thinks that everyone is equal and hierarchy should be eliminated,which is seldom seen in Asia.
AirAsia employs pilots that started as a baggage handlers andstewards, as well as Tony Fernandes, he spends a day as a baggage handler every months,cabin crew every two months, check-in clerk every three months. I think this will help him to generate more ideas in enhancing the airline services because he is able to observe more problems instead of hiding in the office without approaching the real service line. Whensomeone asked him for the secret of his success, he said: “I decided that I would run theairline my way, not as others might”. Another characteristic that I wish to learn from Tony Fernandes is being a risk-taker.
In his 37, Tony Fernandes drove a company Jaguar, had a $10000 stereo system in the officeand opportunities to fly around the world with artist and entertainment executives but he haddecided to quit his job, mortgaged his home, and used up his savings and brought investorsfrom outside to develop the AirAsia to fulfil his childhood dream. Even before September11 th , the world’s airlines were already in trouble; his move to revived Malaysia’s loss -makingsecond airline is seen to be impossible as the previous owners have failed to save thecompany after spending two years.
The Research paper on The influence of airline service quality on passenger satisfaction and loyalty
The current issue and full text archive of this journal is available at www.emeraldinsight.com/1754-2731.htm TQM 25,5 The influence of airline service quality on passenger satisfaction and loyalty 520 The case of Uganda airline industry Juliet Namukasa Makerere University Business School, Kampala, Uganda Abstract Purpose – The general objective of this study was to examine the influence of airline ...
