Introduction Tan Sri Anthony Franicis Fernandes or knows as Tony Fernandes is a Malaysian entrepreneur in airline business. He is the founder of Tune Air Sdn. Bhd. who introduced the first budget no-frills airline, AirAsia, to Malaysian with the motto of “Now everyone can fly”. With his innovation, he is successful to turn a failing government-linked, DRB-Hicom commercial airline into a highly successful budget airline public listed company. (Air Asia, 2005) 1. 1 Background Tony was born in Kuala Lumpur, Malaysia in 1964 to an Indian Goan father and Malacca Portuguese mother.
His father was a communist doctor while his mother is a business women. When he was young he used to follow his mother a business women in selling Tupperware around Malaysia. He was educated at Epsom College from 1997-1983 and graduated from London School of Economics in 1987. (Sen Z. & Ng, J. , 2008) Although Tony grew up in a middle-class Malaysian family, Tony’s early thinking was shaped by the British education system. He was about 12 when his parents sent him to boarding school in England, where he lived and worked well into early adulthood.
Boarding school had brought a huge culture shock for him, but he has always been adjustable, so he managed to survive it. Moreover Tony is very good at sports, therefore it makes things easier for him to solve since everyone there was a foreigner and he managed to break the ice between them. He also said that he can be put anywhere in the world, and he will be able to get on with people around. (Sen Z. & Ng, J. , 2008) Tony studied accounting but he became an auditor in Virgin Atlantic after graduating from the London School of Economics (LSE) in 1987.
The Business plan on Analyse Of International Airlines Group
International airlines group, Officially International Consolidated Airlines Group, S.A. ; is a multinational airline holding company. The headquarter of the company is in London, United Kingdom. The company also has a registered office in Madrid, Spain. Size and Sector: International Airlines Group Operates in Aviation Sector. IAG is the parent company of British Airways and Iberia. Antonio ...
However the job was seems to boring for his adventurous spirit and he gave it up after six months working there. Then he started to looked for something more exciting, and set his sights on the music industry since he love music. He is an amateur guitarist and enjoys playing the keyboard and the drums. (Sen Z. & Ng, J. , 2008) After resignation of auditing job, he sent his resume to record companies. And finally he got employed as the financial controller for Richard Brandson’s Virgin Records in London from 1987 to 1989.
After that, he moved to Warner Music International London and become the senior financial analyst till 1992. Tony transferred to Malaysia as General Manager of Warner Malaysia. Within six months, he was appointed managing director, becoming the youngest candidate in the company’s history to hold the post. In August 1996, he became Regional Managing Director
