Hello everybody. First of all, let me thank you all for making the effort to be here with me today. Let me introduce myself. My name’s Thuy Hang, the member of E1 Class. I’m here today to talk to you about one of the most developing kinds of tourism in Vietnam, mice and its potential for Vietnam tourism and corporate entertainment. My topic is absolutely practical because tourism nowadays has been an important part of the whole economy and life. I shall only take 7 minutes of your time.
In my presentation I’ll focus on three main issues: First, I’ll be looking at the definition of MICE to understand what MICE is; second I will analyze the potential of MICE for Vietnamese tourism, and I will finish my presentation by showing the potential of MICE for Vietnam corporate entertainment. Feel free to ask any questions at the end of my talk. Now let me get started! First and foremost, what I put in my priority is MICE’s definition or what is MICE. MICE tourism, the new buzzword in international tourism markets, stands for Meetings, Incentives, Conferences/Conventions, and Exhibitions.
Mice tourism means travelling in combination with attending meetings or conferences. It is a very very very specific form of business tourism that relates to the activities of groups of business people travelling for business purposes and represents a multi-million dollar segment of tourism all over the word. MICE is now a kind of tourism that brings great income to the tourism sector of many countries including developing countries like Vietnam. MICE is an advanced branch of tourism involving vigorous economic activities and hence, plays a significant role in the tourism economy of a destination.
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How Can Tourism and Hospitality Businesses Manage Their Enterprises to Account for Fluctuations in Demand? Every industry is always faced with some points of ups and downs in terms of demand and supply. This is an implication that the market is not constant or moves in one direction of steady rise in supply or demand. However, it is important to note that the fluctuations or ups and downs in ...
This is one of the most successfully developing kinds of tourism in the world. Ok, that’s all I want to say about what MICE is. So is it necessary to develop mice in Vietnam? To answer this question, let’s move to the next part “What is the potential of MICE in Vietnam tourism? ”. Destinations in Singapore, Bangkok, Jakarta and Kuala Lumpur have become familiar with MICE tourists, therefore the World Tourism Organization wants to discover a new destination in Southeast Asia such as Vietnam. MICE first came to Vietnam in 1990, but only in the last two years has it seen a strong development.
As you know, Viet Nam has a thousand year history with not only many historical vestiges, cultural architecture, and beautiful spots around all regions in Viet Nam but also the friendly people, the special food, the national character, the hidden charm and a very peaceful environment. And with such potential, Vietnam will attract an increasing number of MICE tourists, including company players, business people, investors and VIPs. Futhermore, Vietnam is on the way of integration process. That’s why there are many meetings and events organized to co-operate in business, set up relation and consolidate friendship with other countries.
Tourism infrastructure experiences a nonstop development, which makes many organizations, units and visitors choose Viet Nam a coming spot of mice tourism. This brings us to the next question. What about MICE for Corporate Entertainment ? Let’s now take a look at the last part of my presentation. MICE is also attractive to the Corporate Entertainment. According to travel firms, MICE tourism can bring turnover six-fold higher than other kinds of tourism as MICE delegations always consist of several hundred travelers who have big budgets and use many kinds of services.
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It is easy to understand the season why the leading tourism firms in the world are interesting in Vietnam, because this country has huge untapped potential in tourism. Vietnam is attractive to tourist because of many reasons: a variety of culture and ethnic group, a history, structures in many styles like Cham’s style, Chinese style, French style... , ancient pagodas, a long coast, delicious foods ...
It’s really a good opportunity for Vietnam Corporate Entertainment. Why do I say that? MICE brings them greater income than any other kinds of events as well as helps them to advertise their brand-name to people from different countries easily. As you can see, Vietnam has many advantages to develop this kind of tourism. Therefore, MICE industry becomes new development trend in Vietnam. However, Vietnam should be more flexible with the market field of vision, concentrate on training the staffs to serve tourists in the best way.
The future of MICE tourism in Vietnam will depend on all Vietnamese people, from travel firms, the tourism management administration. I’m now nearing the end of my talk. Before I stop, let me go over the key issues again. They are the definition of MICE, the potential of MICE for Vietnam tourism and corporate entertainment. In my opinion, we should make greater attempts to use MICE tourism more efficiently and successfully in Vietnam. Thank you very much for your listening. Have a nice day!
