social media has changed the face of our personal interactions, with a new rate of adoption that outpaces previous innovative products. The modern tools allow people to share information, criticize, collaborate, discuss the common interests, and build relationships. With such a new trend, modern businesses are trying to explore how social media can help them grow and improve profits, not just with the regular practices such as outbound marketing, but towards enhancing business interactions as part of the innovation and new product development process.
An increasing number of companies are trying to make sense of the world of social computing technologies and aligning their innovation and strategic product development priorities with social initiatives. Predominantly an online presence is established between organization and consumer for a better and constant engagement. By using various social networks, companies are able to reach out to consumers in a non-abrasive and easy accessible fashion while building a user base. When consumers feel as they are considered as a part of a community, they are more inclined to participate, represent, evangelize, or give back to an organization.
When Samsung or Apple launches new products, an increasing importance is given to social media to compliment the traditional marketing and PR activities. In doing so, these brands see success in extending and enhancing its campaigns in a way that builds upon existing fan acquisition and engagement on networks such as LinkedIn, Facebook, Twitter, and YouTube, enabling it to interact frequently with customers and introduce product and campaign concepts in a way previously unavailable.
The Essay on Social anxiety increase in children due to social networking/media
Do you remember back when kids had sleepovers or spent summer in the tree houses or forts or any other adventures they would come up with? They would hang out and interact with each other. Now days you hardly ever see them leave their house, and for most, leave their bedroom. Kids these days spend more time in front of the T.V. or computer watching shows, playing video games, or chatting with ...
Creation of ahead of launch ‘buzz’ that ensures that new product launch has a good platform from which to develop. With a notable number of Facebook or Twitter fans also being early adopters of new products. Effective Utilization of customer and fan feedback delivers such brands with the perfect opportunity to measure effectiveness, tweak, react and adapt the product launch strategy in line with fan and customer feedback gained through social media engagement even ahead of the launch.
Early adopters and fans of popular brands will always be more likely to talk about new product or promotional campaign to their own friends, followers and peers, increasing both awareness and word-of-mouth. In light of this, such brands give rewards and incentives to those followers and those who do liking, sharing, posting, tweeting, and generally talking about its new products. By aligning new product launches with mails, Facebook and Twitter competitions, can increase fan acquisition and customer engagement, as well as present customers with special offers, exclusive discounts, additional support or content and even free products. Social media such as Twitter now provide a space where potential consumers can engage with brands and deepen their relationships with them. The Social media is able create some innovation contest for getting ideas from users and establishing a good relationship.
