Catering to the A and B markets, Orange Days Marketing uses top quality rubber for Mallos flip-flops. The footwear products come with fragrances such as Raspberry and Powder Fresh for ladies. Recently, the company also introduced musk-scented flip-flops for men. With soft soles, all Mallos flip-flops are lightweight and come in colors like black, white, gray, beige, brown and navy blue. For its bags and accessories collection, the company uses mostly canvas. To penetrate the tough flip-flop market, the company has opened its doors to design contributions from artists based in the country.
As a bonus, Mallos will print the designer’s name on the flip-flops. RUBBER STINKS – THAT’S why some people wash or rinse a new pair of slippers before wearing them. But what if these flip-flops weren’t so pungent? Mark Jao, whose family has been in the rubber business for more than 25 years, had a nose for this business opportunity. “Flip-flops are made of rubber, which has an unpleasant scent,” says the founder and the owner of Orange Days Marketing. “For us to stand out, we thought of offering something different in this industry.
” The first Mallos store was supposed to open at the Glorietta 2 in Makati City in October 2007. Unfortunately, a week before its opening date, the mysterious gas explosion that destroyed that wing of the Glorietta mall happened –which in turn changed the Jao’s plans. With stocks in hand, the couple decided to introduce Mallos through a Christmas bazaar at the World Trade Center in Pasay City. Beyond their expectations, the consumer response was overwhelming and by January, their stocks were almost sold out. In February 2008, the Jaos got an offer from Ayala Mall management for a space on the third level of Glorietta 3.
The Term Paper on True North Communications, Inc. Company Profile
The company that our group decided to profile and document is True North Communications Incorporated. True North is a top global advertising agency and communications company with more than 280 offices worldwide. The company is based out of Chicago, Illinois and is found at 101 East Erie Street. It can be reached on the Internet using the web address, www.truenorth.com. In 1994, True North became ...
The store they opened there clicked and by July that year, they open their second store at Eastwood’s City walk 2. And before the year ended, Mallos’ third outlet opened in TriNoma, again in Quezon City. Realizing that the brand’s reach should be widened beyond Mallos’ physical stores, the Jaos also entered into a consignment agreement with SPF Clothing. Also they began entertaining wholesalers from different parts of the countries. Another strong point of Mallos products, apart from their world-class quality, is their designs. “They are being noticed for their style that is mostly classy, classic and chic.
As Mallos continuously creates a buzz, the Jaos are not complacent about its current market position. Mark admits they still look up to a popular Brazilian flip-flop brand, hoping that someday they will be able to achieved what brand has so far attained. “But still, we believe in the uniqueness of our product,” Mark says. “We know that we have a niche in the market, so we took the challenge of making it. ” –Roderick L. Abad MY REAKSYON ABOUT ON THIS BUSINESS ARTICLE Business can help us develop skills and acquire knowledge to prepare for our future career.
The field of business offers a variety of interesting and challenging career opportunities like what happened to the business of Mr. Mark Jao such as the human resources management, information technology, finance, production, operations, wholesaling, retailing and many more. For Mr. Jao business it requires a large capital in order to exist his business to our economy. This business needs better understanding and to provide satisfying goods and services to their customers. It is needed to have a marketing expertise to learn what products consumers need and want and if their product should need to improve.
Profits are very important to any economic system. To maintain profitability, a business must produce quality product, operate efficiently and be socially responsible in dealing to their customers, not only to their customers but also to their co-owners and employees. Mr. Jao make some strategies to his products like scented rubber flip flops that our new to us and this product are proudly native, unique and useful for everyone. This product also helps our economy to be known by other nation. Owners have to put up resources to start a business and his employees are responsible for work that goes to business.
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Introduction to Business Business plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of our society. By satisfying the needs and wants people cannot satisfy themselves, businesses improve the quality of life for people and create a higher standard of living. It is a way for individuals to provide goods and services to ...
They are needed to motivate their employees and support them to work them efficiently to achieve their business goals. Businesses activities help generate the profits that ate essential not only to individual business and local economies but also to the health of the global economy. Without profits, businesses find it difficult, to buy more raw materials, hire more employees, attract more capital and create additional products that in turn make more profits and fuel the world economy. And one of the ways to become a huge success in the world is to start a business.
