Brand is used to identify a sale or a certain group sales of the product or service, and with the competitor’s product or service to distinguish between the commercial name or emblem. Usually used text, tags, symbols, colors and patterns hungry Elements or a combination of these elements. Brand name refers to address some of the language, also called “Name”, such as “Mercedes” (BENZ), Sony (SONY), and so on. A complete product concept includes not only the product itself entities, should also include the associated manufacturing enterprises, brand and logo.
Enterprises, brand name and logo were the corresponding consumer awareness to a large extent influence the product Marketing effectiveness and success or failure. In order to better understand the business name, brand name and logo in the marketing of the role and development trend, we must first of all understood the meaning of these concepts. Company name refers to material in the production or paid services of organizations or groups of the code, and the other doing the same for the activities of the organizations or groups difference.
Enterprises in naming must follow to read, easy-to-remember, reflect the content business And the meaning of the principle, enterprises should also take into account the cultural ideas, such as geographic regions where. Logo is a brand or a business can be identified, easy to remember but can not use the language of the call, usually by the logo, symbols or colors, such as a special. It generally includes corporate logo and brand logo, usually We said to them under the logo.
The Business plan on Del Vecchio Brand Product Company
Branding Strategies: From Creation to ExtinctionOutlineI. Introduction II. Choosing the Brand NameA. Take a Stand. Narrow the FocusC. Beware of Brand Inflation. Expand the Business III. Advertising the Brand NameA. Logo Sizes. Attention Getting 1. Research 2. Mention the Product 3. Show the Product 4. Show the Name and Logo 5. Call Attention to the Logo 6. Headline Company Names 7. Use Theme Line ...
Signs in general has its specific meaning, for example: China Unicom is a symbol of the Millennium guitar, symbol of corporate telecommunications services accessible to users of different geographical link together; Audi cars The signs are connected with the City of Victoria. With the social and economic development, more and more enterprises and the birth of a new product, if each product will use different brands, then there will be more and more brands on the market for sale, which will result in consumers Difficulties arising from the purchase of products.
And because some producers in the development of corporate identity system, not fully taking into account the simple, easy-to-remember, the same factors, there is a business or even several dozens of brand names and brand logo, These are often caused consumers to choose the difficulties and enterprises launched brand spent a huge amount of publicity costs to avoid such a situation, more and more companies are simply the business name, brand name and logo unified. Typical examples are Japan “SONY”, the United States “IBM” and China’s Haier Group, etc. This situation is called the enterprise name, brand name and logo of the same trend.
Sony to the company’s corporate identification system designed to illustrate the trend of the same. Sony’s corporate image on the victory of great concern. Even the names of enterprises and products, but also must be accurate and positive, such as company name “Sony” This is the result. Sony in 1957 before called the “Tokyo Communication Co. , Ltd. “, the name is too long, there is no positive image to speak of . 1957, the company hired a group of designers, psychologists, advertising experts reformulated Corporate name, through repeated studies, they decided to adopt the Sony name.
The Essay on Sony Corporation Products Company
History: In January of 1958, the already well-known and successful Japanese electronics company, Totsuko, adopted "Sony" as it's new corporate name. This new name, "Sony", was an original brand name that was originally applied on Totsuko products. Even though Sony is well known for being a leader in audio-visual electronics and information technology for consumers at home, they also have reached ...
Sony English as SONY, from two considerations, is an English audio (SONIC), another English is the good boy (SONNY), the use of these two Homonym of the words of a combination of four letters, two syllables open, the world basic pronunciation, the font used a relatively simple decorative lines (similar to Chinese boldface)-Egypt-Kela Lai Dayton, is very easy to remember, Lenovo’s positive function in promoting Sony products sales, a positive corporate image play a very important role.
In addition to Sony, Philips of the Netherlands as all products (including audio, television, lamps, monitors, etc. ) to “PHILIPS” as a hallmark; production of the Canon cameras, fax machines, copiers, etc. are all products The use of “CANON” as the hallmark, and even its Chinese name of “Canon” is also from “CANON” over-the. Evidently, such as name of the same brand name and logo of many enterprises, especially some of the world-renowned large-scale Enterprises on the case. Of the same to such enterprises and consumers What are the benefits? » A) business name, brand name and logo of the same business benefits, mainly in the following areas: Corporate name, brand name and logo of the same enterprise to facilitate the management of their enterprises identification system to protect their legitimate rights and interests. The same logo to avoid the need to protect the respective business name, brand name and logo spent time and money , A business only need to protect the logo of a unified sentence of safeguarding their own enterprises can achieve the purpose of identification system. B) business name, brand name and logo of the same benefits to consumers, mainly in the following areas: Corporate name, brand name and logo of the same identification for consumers to identify the necessary goods.
With the development of science and technology, the value of increasing the scientific and technological content, for consumers the difference between similar products increasingly difficult to distinguish, even if As is the same enterprise will produce many different types of consumer products?? ot understood whether they are the producer for the same manufacturers. With corporate name, brand name and logo of the same, consumers can be identified by a To identify, select goods or services. More than that in the current identification system for enterprises, more and more enterprises to consider the business name, brand name and logo of the same trend, which is more and more information faster socio-economic development caused by the stimulating effect.
The Business plan on Apple Computer Corporate And Business Strategy
APPLE 2002 CASE ANALYSIS STUDENT NUMBER 899 Executive Summary Apple began with the mission to "change the world through technology." More specifically, the company sought out to make the personal computer an accessible and affordable device to the mass market. The proliferation of new software and hardware technology drastically changed the landscape of the industry and Apple adopted a ...
Lang Lang will have a missing you simple and bright corporate logo to represent the enterprise name, brand name and logo is certainly a most businesses expect, however, in reality, this is full of artistry and creativity of the logo can not be easily , And it often requires managers of enterprises and enterprises VI designers pay hard work can be obtained. Enterprises in the logo design process, the general should uphold the principle of fetters of the following: A clever idea, suggesting attributes
A distinctive corporate logo design, the design of enterprises should also fully embodies the meaning of corporate brand characteristics, suggesting the fine product attributes. 2 Fuyun connotation, deep feelings Most has its own unique brand of meaning and interpretation or construction. Some of the names, some of the functions of a product, or have a story. Fuyun connotation, deep feelings of the logo, to arouse consumers and the general public a better Lenovo, making it????. 3 simple eye-catching, easy accessibility in mind
Simple eye-catching logo to identify recipients of information with a strong visual impact, easy accessibility in mind is the distinction between information in the complex world of the basic requirements. Jiangsu Hongdou Group seize the red beans is a symbol of the emotion, regarded it as their own clothing brand and corporate name, so that “red” with the high visibility. Red beans is a plant, also known as abrin, mention it, people will think of the Tang Dynasty Wang Song of the first through the ages, Acacia?? people’s feelings.
The “red” as a brand, the business-to-consumer expression of love. The young lovers through Huzeng “red” means love of clothing, home to the red clothing Youzai pinning feelings of homesickness. Clothing is formed by “red” Fuyun connotations of traditional Chinese culture, feelings of deep red with the brand name. 4. To avoid duplication, Beyond Time and Space Logo design is similar to the implementation of the corporate image carriers Taiji, because enterprises should establish their own corporate image and brand, we must continuously improve visibility, beyond our competitors.
The Term Paper on Starbucks Logo And Branding
Try taking a walk in New York without bypassing a Starbucks. Seriously, try- I dare you! Starbucks coffeehouses are so ubiquitous this task would almost certainly be impossible. The truth is, this is not just a New York thing, I was just trying to make the point relevant. Starbucks is the largest coffee distributor in the world and exist all over cities across the country as well as a global ...
Similar to the logo consumers can only make vague on corporate image, thus damaging their own. For example: “nurse” is a brand name beauty products, some unscrupulous manufacturers introduced the “small retaining” Yumuhunzhu, the results can only be consumers of goods produced offensive, is simply not possible to establish confidence in the products, Not to mention improve the image of the enterprises.
In short, with the business-to-business recognition system design and raise awareness of the importance of marketing strategy, an increasing number of enterprises such as name, brand name and logo to replace the same logo, which is conducive to standardizing the market, raise Marketing efficiency. In the interests of consumers, but also to the enterprises as a whole, robust corporate image design VI, thus more conducive to the development of enterprises. So can say that the enterprise name, brand name and logo is a corporate identity design a system to identify trends.
