Marketing
A marketing specialist is an important piece of the advertising and promotion puzzle for a business. Its typical for a marketing specialist to be in charge with the formation of the marketing program that will help a business get its product known to the public. To do this, the marketing specialist has to get involved with the business. They “work to arrange and transfer specialized elements of the marketing campaign, such as an outline for media coverage, the production of print advertising, or even label and packaging design for the products.”(Wise-geek)
“A marketing specialist is knowledgeable in accessing the needs of the consumer
market as they relate to a given product or set of products.”(Contemporary Marketing)
This means the marketing specialist will learn how and where to gain information about
customer needs and trends that are consistent to the marketing of a certain good and or services. “Marketers with the capability to effectively retrieve information and apply the
data to make marketing campaigns are often sought out to design advertising for niche
markets as well as promotional plans with a general appeal.”(Karen E. Klein)
Along with powerful imaginative and researching skills, a marketing specialist
normally has some proper education, being the key role of development for a career in
The Term Paper on The Marketing Dimensions of Global Advertising
The aim of the paper is to evaluate important marketing dimensions of global advertising through analysis and synthesis of certain theoretical knowledge in areas such as: the nature of advertising messages on global markets, modifying messages to necessities of local markets and influence of advertising on the choice the brand of the product. An insight into the marketing mix and analysis of above ...
marketing. “Most companies would rather have their marketing specialists to have at
least a Bachelor’s degree, while others would prefer a Master’s degree in marketing or
some related field of expertise.” (Wise-geek)Along with a college education, many
businesses like to hire a marketing specialist with no less than two years of experience in marketing.
A marketing specialist can be employed exclusively for a business on their
development team, or be part of an advertising agencies team. “When working as part of
the development team at a company, the marketing specialist normally is focused on
creative efforts, and will report to a supervisor or manager.” (Contemporary Marketing)
When the marketing specialist is employed for a advertising agency, the specialist is
usually part of a team that pitches the campaign ideas to the client and then executes the
plan once the client has approved of the components.
In the end a marketing specialist is employed to boost the sales of a businesses
product and or service by enhancing the customers’ perception of it. Sometimes this
involves reinventing a current product and discovering a new way to introduce it to the
consumer. On the other hand, it can mean choosing how to make a new product that
consumers have been begging for and being sure that the customers are informed of its
accessibility.
Klein, Karen. “Practical Guide to Branding”. businessweek.com. 04/20/10 <http://www.businessweek.com/smallbiz/content/jun2008/sb2008069_694225.htm?chan=smallbiz_special+report+–+branding_branding>.
Boone, Louis. Contemporary Marketing. Willard Ohio: Thomson Corporation, 2006.
Tatum, Malcolm. “What does a marketing specialist do”. Wisegeek. 04/19/10 <http://www.wisegeek.com/what-does-a-marketing-specialist-do.htm>.
The Term Paper on Assignment – Team Work in Business
Some management teams are bound to succeed while other are not due to a number of factors. A team, according to Adair (1986), is more than just a group with a common aim. It is a group in which the contributions of individuals are seen as complementary. Collaboration, working together, is the keynote of a team activity. Adair suggests that the test of an effective team is: “whether its members can ...
